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“Oh-Gee! … You Never Had It So Candy Good,” exclaims the clean-cut, All-American-looking boy pictured eating a Big Time candy bar on this 1960s store display advertising box that’s in nice vintage condition!

The chocolate-covered “caramel nougat peanuts” Big Time bar – similar to the modern-day Snickers bar, but with the addition of chocolate malt flavoring – was produced by the Hollywood Candy Co. in Centralia, Ill.

The brightly colored 10” by 7.8750” by 2” cardboard box that once held 24 Big Time bars (2.5 pounds) was designed for counter-top display. The message, “Place bottom of this box inside top for an attractive display” is printed atop the lid.

The box – which also features the Hollywood advertising slogan “Unlimited Taste” – is complete with its original cardboard insert. While there are no actual tears on the lid, there’s a crumple mark on one of the short ends that’s bowed outward, there are several small creases atop the lid, several dirt marks and the remnants of four pieces of scotch tape (one on each edge flap). The plain cardboard bottom has a tear near a corner.

This vintage box, along with a dozen others, had been stored for decades in the Shalersville, Ohio, attic of a shopkeeper whose family recently celebrated 50 years of operating a small chain of rural convenience stores. The boxes would have been tucked away during the family’s first decade in business.

According to author Jason Liebig on his cool website, “The Hollywood Candy Company was founded in 1912, and through most of the twentieth century, they were one of the largest confectionery companies in the United States. Producing popular brands such as Zero, Butter-Nut, and PayDay, they also had a namesake bar – Hollywood.”

“Though they were still producing candy bars as late as the 1980′s, the Hollywood Candy Company isn’t around anymore. Only a pair of their classic bars still exist, Zero and Payday, and those are now produced and sold by Hershey,” Liebig explained.

The awesome graphics on this box make it a great candidate for display in a vintage candy ephemera collection.

GET A 15% DISCOUNT AND COMBINED SHIPPING when you order two or more vintage candy store display boxes from my shop. Just convo me prior to purchase so I can recalculate your lower combined shipping cost and send you the promo code! See all my candy boxes here:

Please use zoom mode to check out details in the photos, as they play an important role in the item’s description. And please don’t hesitate to convo me if you have questions about this item or would like to see more pictures before buying, as I want you to be 100% pleased with your purchase!


– I’m always happy to COMBINE SHIPPING on multiple items – just convo me prior to purchase for a recalculated shipping price! Nearly all items are shipped via USPS Priority Mail because it’s speedy and includes tracking.

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– To see more great vintage items from Third Floor Retro:

1960s Big Time Candy Bar 24-Count Store Display Advertising Box, Hollywood Candy Co.


  • Vintage item from the 1960s
  • Materials: cardboard, paper
  • Only ships to United States from Ohio, United States.
  • Feedback: 223 reviews
  • Favorited by: 9 people