Zero Waste Cake Mascara, Vegan Mascara, Organic Mascara, Zero Waste Eyeliner, Plastic Free Makeup, Cruelty Free, Eco Friendly Gift

Zero Waste Cake Mascara, Vegan Mascara, Organic Mascara, Zero Waste Eyeliner, Plastic Free Makeup, Cruelty Free, Eco Friendly Gift


Price: $12.74

Original Price: $16.99


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candelilla wax, castor oil, activated charcoal, kaolin


This hygienic cake mascara also functions as eyeliner, brow filler, and cream eyeshadow. It does NOT need to be moistened with water before each use!

This product now comes with eco-friendly bamboo applicators! Just snip off the nylon tips before composting.

I also carry cotton muslin bags for storing applicators. These bags are available, for free, upon request. Let me know if you need one!


This easy to use vegan, zero waste cake mascara / eyeliner is made with castor oil, which promotes lash growth. Each tin comes with both an eyeliner applicator and a mascara wand. With this product, you can give your lashes a boost of NATURAL LOOKING volume. This is also the perfect eyeliner for winged and smokey eye looks and is safe to use on your waterline!

Since this mascara does not contain any silicones or alcohol, it will take a couple minutes to dry completely! I am presently looking for an eco-friendly, skin-friendly alternative to the aforementioned substances.

FYI -- This particular shade of cake mascara has a rougher surface than the other shades I offer, due to all of the activated charcoal -- I'm not selling you a used product, I swear!

Want your mascara to dry faster? Check out CFC's All Day Long Powder, a multipurpose product that functions as setting powder (for lashes and the rest of your face), lash lengthener, and eye primer -- Don't be afraid to ask for a sample!

Ingredients: sustainably sourced activated hardwood charcoal, organic castor oil, kaolin clay, organic candelilla wax

Shelf life -- 3 months

Video tutorial (it's less than 30 seconds; don't worry):

IF YOU'RE HAVING TROUBLE -- please message me before leaving a review. This WILL be different from any mascara you've used before. It will come with very detailed instructions, but many people still need help at first. As with many zero-waste products, it will initially be a learning experience. I hand-made this product especially for you and want you to enjoy it, and I wish for my reviews to reflect that (I also have an extremely lenient return policy). Thank you.


TO ACTIVATE (this is important), ADD A DROP OR TWO OF SKIN SAFE OIL (olive, coconut, whatever) to the cake mascara and work it through the product with a spoolie. Since charcoal is incredibly absorbent, activation is pretty much required for BLACK cake mascara. If you purchased a shade other than black, you will likely only have to activate it if you go several weeks without using it. You ONLY need to activate your mascara initially (if you purchased black) and then again if it happens to dry out – NOT every time you use it!

To use as mascara, bend the tip of spoolie 90 degrees and roll it in the product. Apply as much as desired to lashes and wipe any extra product off on the rim of the tin. Clean-Faced Cosmetics’ mascara is buildable, so feel free to apply as many coats as you would like! For extra staying power (recommended for oily skin), set your mascara with a translucent powder -- tapioca starch and arrowroot powder work fine for this as well. I also sell a special setting powder for this purpose – it’s called “All Day Long Powder” and also functions as eye primer, lash lengthener, and regular setting powder.

To use as eyeliner, use the fine-tipped brush to apply the product along your lash line and/or waterline (yes, it’s safe to use there!).

To use as brow filler, roll the spoolie in the product and apply as much as desired to your brows. You can even use the fine-tipped brush to fill in any sparse areas!

To use as cream eyeshadow, use either your finger or an eyeshadow brush to apply the product to your lids.

To clean your brushes, wash with either a mild antibacterial soap or a 50/50 mixture of filtered water and rubbing alcohol. A vinegar and water mixture does a pretty good job as well.

This product has not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease.

By making a purchase you agree to not to hold Clean-Faced Cosmetics or any officer of the company liable for any loss or injury incurred using Clean-Faced Cosmetics products.

Here for a refill? Just shoot me a message and I'll give you a coupon code for 10% off that product! Powdered products are mailed in CFC’s biodegradable cello refill bags, but you’ll need to mail back your container for anything that isn’t powdered (please contact me for the shipping label -- Etsy offsets all carbon emissions created by shipping!). Please remember to clean out your container beforehand and let me know if you have any additional questions!


Estimated arrival

The estimated delivery date is based on your purchase date, the recipient's location (actual or inferred), the seller's processing time and location, and the shipping carrier. Other factors—like placing an order on a weekend or a holiday—may end up pushing the arrival of your item beyond the estimated delivery date. It's our hope that your item gets where it's going as soon as possible, but given the factors involved, this is only an estimate.

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Nov 3

Oct 25

Order placed

After you place your order, CleanFacedCosmetics will take 1 week to prepare it for shipment.

Oct 30

Order ships

CleanFacedCosmetics puts your order in the mail.

Nov 3


Estimated to arrive at your doorstep Nov 3!

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Ships from Grand Rapids, MI

Meet your seller



Owner of CleanFacedCosmetics



On Etsy since


Based in

East Grand Rapids, Michigan

Message Laura

This seller usually responds within a few hours.

2,315 reviews 5 out of 5 stars


K J Aug 2, 2020

5 out of 5 stars

I've been working on switching all of my makeup, etc. to eco-friendly packaging and was looking for a zero waste, cake mascara. I'm so glad I found this shop! The mascara came with an applicator and instructions and it was very easy to activate (I added a few small drops of olive oil). It works great and stays on well. I will definitely buy more!

Purchased item:

Rachel Hanson Mar 8, 2020

5 out of 5 stars

Love that this mascara is natural and plastic free! There was a little mix up in my order but Laura was super responsive and fixed the problem right away. It was actually lucky because in the process I was able to try the cake and volumizing mascara. And with that comparison for the look I am going for I did like the volumizing mascara better. But they are both great products. I appreciate how much hard work she puts into makingplastic free makeup available!

Purchased item:

Zoe Jan 8, 2020

5 out of 5 stars

I was hesitant to try a low waste mascara but I am so glad I tried this one! It is so versatile and pretty long lasting. I have natural blonde hair but dye my hair black. So this works great for not only my lashes and eyeliner but my brows as well!

Purchased item:

izzyru31 May 20, 2020

5 out of 5 stars

My lashes are incredibly straight and have a really hard time holding a curl with normal mascara, but this formula holds a curl ALL DAY beautifully. But it's not like a regular waterproof mascara that will hold a curl but is really difficult to take off at the end of the day. This mascara comes off really easily with just soap and water. However, I would highly recommend combing a little bit of translucent powder or an equivalent after applying the mascara, because the first time I tried it out, I had a lot of transferring to the under eye. This is a mascara that takes a bit of time to get used to, but once you do, it is FANTASTIC. I will definitely be purchasing again, I am in love!!!!

Purchased item: