This purse organizer will save you time in the morning when you are running late and you need to change purses. You just grab it from the old purse and put it in the new one, and you are all set to go. It will hold checkbooks, wallets, makeup, cell phones, pens or even I.D. badges. It measures 25" long and 4.5" tall. It is made out of 100% cotton so if you ever need to wash it just throw it in with a load of towels and it will come looking great.