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Avia 17J wrist watch, vintage mechanical manual-wind movement, heavy yellow gold filled (YGF) rectangular case with unusual extended frame and hidden lugs, measures approx. 22mm wide x 32mm lug to lug, matching YGF mesh band, gold metal dial with black Arabic numbers, red triangular Pontiac logo on upper half, blue steel hands and subsidiary seconds. Nice watch in excellent condition!
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►On all but a few of the advertising logos, mainly Packard from the Hamilton company and Studebaker from South Bend, the logos would have been commissioned through a professional dial company after they left the factory to have the logo applied.  For instance, a car dealership might have them added as a promotion, a motorcycle club would have ones done for each of their members, etc.

►On the watch/logo combinations that may not match up on a timeline (the watch was made prior to the automobile company being formed, for instance), what we understand could have happened is, say for a car club, the members would need to provide their own watch to which the emblems would be added.  Someone might have wanted a Harley logo on "Grandpa Bob's" old pocket watch, and would have had the dial pulled from that.  Other than the Packard/Hamilton & Studebaker/South Bend arrangements, it was a free-for-all on the pairings and you could find just about any combination of manufacturer with the different logos.

►We do also have a pretty good selection of the vintage dials that have emblems on them, but that are not attached to a watch yet.  Often in the past, a customer would want a watch without the advertising, so we would just pull the printed dial and replace it with a similar-style plain dial, then set the printed one aside.  If you have something specific you are looking for, please convo us to see if we have anything in our stock that might work for you.

►And, if you are interested in this watch without the current advertising dial, please convo us as well.  On wrist watches, we can give you a quote on what the current charge to re-finish the dial would be (typically it will run $35 to $75 depending on the dial style).  On American-make pocket watches, we may have a replacement dial in stock and could exchange the current dial with an unmarked dial for a small fee.  Most European-make watches would need to have the dial refinished to remove the emblem.
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PM Time Service reference code: PMWA200

Frequently asked questions about pmtime

All of our watches are in good running condition, and unless otherwise noted in the description, you can expect them to be properly winding, setting and keeping reasonable (+/- 5 minutes per day) time upon receipt. Most of our watches have been in storage for many years, so if you plan on carrying/wearing them everyday, you should have them cleaned and oiled, and then once a year thereafter to keep them in top running and timekeeping condition. If the watches will be for occasional use or display, they should be cleaned and serviced every 3 to 5 years depending on use. Convo us if you would like more information about cleaning and service options we offer.
While we do our best to describe our items with all the information we hope you will need to make an informed purchase, details may get missed. Convo us with any questions, large or small!

Not sure about an abbreviation in our listing? Check out our abbreviation ledger here:
www.pmtime.com/abbrev.html
Not quite sure how to wear your vintage watch or watch accessory? We’ve set up some pages that show you the most traditional (and a few modern) ways to show off your watches and accessories here:
www.pmtime.com/howto_main.html
Our pocket watch chains feature a photo showing the chains against a backdrop created from a men's medium-sized vest. Depending on the style you are looking to create with your chain, we offer that for someone with a slender build or short to average height, you can expect the shown item to hang off your person similar to the photo. If you have a larger build or are taller than average, please note the chain will hang differently off your person than shown.
As a rule of thumb, on an average-build male, we suggest straight style chains or Albert style chains 10" or shorter for heights under 5'8", 10" to 14" for heights 5'8" to 6'2", and 14" or longer for heights over 6'2".

For Double Albert styles, we suggest chains 20" or shorter for heights under 5'8", 18" to 30" for heights 5'8" to 6'2", and 24" or longer for heights over 6'2".

Avia vintage wrist watch, 17 Jewels, yellow gold filled rectangular case, Pontiac logo on dial


Overview

  • Vintage item
  • Materials: gold filled, yellow gold filled, steel, jewels, metal, glass
  • Ships worldwide from United States
  • Feedback: 55 reviews
  • Favorited by: 11 people