Avia vintage wrist watch, 17 jewels, yellow gold (filled) rectangular case, Pontiac logo on dial

Avia vintage wrist watch, 17 jewels, yellow gold (filled) rectangular case, Pontiac logo on dial



Only 1 available

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Rare find — there's only 1 of these in stock.

  • Vintage from before 2000
  • Made of yellow gold filled, steel, jewels, metal, glass
  • Mechanical powered
  • Analog

Avia 17J wrist watch, vintage mechanical manual-wind movement, gold metal dial with bold black Arabic numbers, red triangular Pontiac logo on upper half and a subsidiary seconds register, blue steel whip-style hands, heavy yellow gold filled (YGF) rectangular smooth polish case with unusual extended frame and hidden lugs, measures approx. 22mm wide x 32mm lug to lug, matching YGF mesh bracelet-style band. A handsome vintage watch for the Pontiac collector in excellent condition!
• On all but a few of the advertising logos, mainly Packard from the Hamilton company and Studebaker from South Bend, the logos would have been commissioned through a professional dial company after they left the factory to have the logo applied.  For instance, a car dealership might have them added as a promotion, a motorcycle club would have ones done for each of their members, etc.

• On the watch/logo combinations that may not match up on a timeline (the watch was made prior to the automobile company being formed, for instance), what we understand could have happened is, say for a car club, the members would need to provide their own watch to which the emblems would be added.  Someone might have wanted a Harley logo on "Grandpa Bob's" old pocket watch, and would have had the dial pulled from that.  Other than the Packard/Hamilton & Studebaker/South Bend arrangements, it was a free-for-all on the pairings and you could find just about any combination of manufacturer with the different logos.

• We do also have a pretty good selection of the vintage dials that have emblems on them, but that are not attached to a watch yet.  Often in the past, a customer would want a watch without the advertising, so we would just pull the printed dial and replace it with a similar-style plain dial, then set the printed one aside.  If you have something specific you are looking for, please convo us to see if we have anything in our stock that might work for you.

• And, if you are interested in this watch without the current advertising dial, please convo us as well.  On wrist watches, we can give you a quote on what the current charge to re-finish the dial would be (typically it will run $35 to $75 depending on the dial style).  On American-make pocket watches, we may have a replacement dial in stock and could exchange the current dial with an unmarked dial for a small fee.  Most European-make watches would need to have the dial refinished to remove the emblem.
PM Time Service reference code: PMW0200

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Aug 21 - 24

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Denver, CO

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Meet your seller



Owner of pmtime


125 shop reviews 4.5 out of 5 stars


Eric Strickland Jul 30, 2020

5 out of 5 stars

Customer service was truly exceptional! The chain was beautiful and a quality piece.

Purchased item:

donnaaarstol Jul 10, 2020

jsvining998 Jun 19, 2020

5 out of 5 stars

Gorgeous accessory for my favorite pocket watch - and I loved some of the informative documents included with my order. With one of them, I was able to use the serial number on my watch to date it back to 1905. Thanks a bunch for everything!

Purchased item:

JVanDyne123 Jun 10, 2020

5 out of 5 stars

Stunning & precisely what I was looking for. Super fast shipping. Thank you!

Purchased item: