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Please read the entire listing description before purchasing, thank you :).

New to Etsy?
New to branding?
Want to know how to create a cohesive shop look and a strong brand image?

Branding your shop, your work and your style is a great way to grow a strong customer base and it is a key component to advertising and sales. Get recognized for what *you* sell.

I've written an Etsy based How To for sellers just starting out or looking to renew their Etsy shop image. This tutorial is a little over 25 pages long and includes assignment pages and photo illustrations all geared towards helping you create a stronger brand. In addition I've added a comprehensive FAQ's page to the end of each section and have links and information to help you expand your research.

Along with my Branding How To piece I'm including a FREE 10 page Promotion Tutorial on using Etsy to market your work. This tutorial contains detailed information on Showcases, Renewing and Free Network Marketing. The Promotion tutorial is geared towards the newest of users but is a great refresher course for those of you with stale sales.

***The promotion article does not include information on offsite marketing, this package is specific to selling on Etsy and using the onsite tools to actively promote your brand**.

What this listing covers:

Branding Tutorial
Intro: Definition of a Brand and it’s importance.
Part 1. Your Brand Name.
Part 2. You Product and how to focus it to create a strong brand.
Part 3. Define your style to strengthen your brand.
Part 4. Using your brand in basic shop set up.
Part 5: Continued branding through product photography.
Part 6. A quick bit on marketing

Promotion Tutorial:
Part 1. Etsy Marketing, what you get for your .20c
Part 2. Free Advertising: Networking on Etsy.
Part 3. Paying for advertising on Etsy.
A. Renewing & Relisting. Pg 6
B. Showcase spaces. Pg 8
Part 4. Summary, how to know promoting is paying off.

Looking for some great custom graphics to go with your new brand? Check my combo listing http:\/\/www.etsy.com\/view_listing.php?listing_id=16563786 which includes a $10.00 coupon to http:\/\/thompsondesigns.etsy.com.

The complete Branding tutorial and Promotion Tutorial are sent to you VIA EMAIL upon receipt of payment. The Tutorial files are sent as PDFs and can be downloaded to your computer or printed from your desktop.

All information contained in the tutorials and articles are protected under copyright laws. Please do not share or redistribute them without prior written consent. Thank you.

***Please read before purchasing***

1. If you are making 3 or more sales a week this tutorial is probably redundant.

2. This tutorial in no way guarantees to improve your sales or your image. I am offering my insight into basic branding, how you translate it to your business is entirely up to you and your product.

3. In addition to information on branding this tutorial includes some basic instruction about Etsy and shop set up. If you have been selling on Etsy for a while not all of the information covered will be new to you.

4. This tutorial is intended to help you focus your style and the brand for your products. Information on this very subject is *free* all over the web. I am offering my own experience and information on the subject, please purchase after consideration of all your options.

5. This tutorial is Etsy specific and includes information on how to be seen on Etsy. This does not include any offsite marketing information, please check back for a soon to arrive article on 10 tips for marketing your Etsy shop.

6. This book is in no way sponsored or endorsed by Etsy, Inc.

7. There are no refunds for the purchase of this tutorial. If you have questions, please ask before purchasing.

8. This is a first edition. Purchase of this edition entitles you to all future updated and revised copies of this tutorial **FREE** of charge.

This article is based on my opinion and experience only.
To learn more about what I know and have to offer please visit my blog: http:\/\/littleput.typepad.com
or read my articles from the Etsy Blog, the Storque:

Special thanks to all those who helped me with this piece and those who allowed me to use screen shots of their gorgeous shops to highlight my article(s).




  • Materials: paper, time, efile, pdf, words, photographs, intuition, experience
  • Ships worldwide from United States
  • Feedback: 6946 reviews
  • Favorited by: 7 people