Photography Marketing Plan and Local SEO Toolkit, 90 Day Get Booked Plan, Google Business Profile for Photographers, AI Skill Claude ChatGPT

Get-Found Engine is an AI skill for Claude and ChatGPT, made for photographers. A 90-day plan across the three channels that book photographers (Google, referrals, Instagram), always topped with this week's three actions. The venue-post formula for searches that actually book work, aimed 60–90 days before your enquiry peak. Bring the scorecard back monthly and it reads the trend.

Instant download. Works on the free tier. No coding. 47 five-star reviews and Google still doesn't know you.

WHAT IS AN AI SKILL?
Think of it as a trained assistant you add to Claude or ChatGPT. It is a small folder of files: the step-by-step method the AI must follow, the templates it fills in, the checks it runs on itself, and a worked example. You load it once (about a minute), then talk to the AI in plain English the way you would brief a colleague. Instead of a generic chat answer, you get the finished piece of work as a real file you can print, send or open in Excel. No coding, no software to install, nothing to configure. It runs inside your own Claude or ChatGPT account.

THE PROBLEM IT SOLVES
Your work is good. Your clients adore you. And your leads are 70% referral, a trickle from Instagram, and almost nothing from the one place where clients are actively searching with a budget in hand.

Photographers are told to post more. Posting more is discovery, and discovery is not booking. The person who googles “[your genre] photographer [your city]” or the name of the venue they've just booked is a different person entirely: they are shopping, today, with money.

ABOUT THE EXAMPLES BELOW
The figures and names come from the built-in demo: Elena Brooks, a Brisbane wedding photographer planning and pricing a Noosa elopement. Type "demo" after setup and you watch the same run happen in front of you before you type a single real number.

WHAT IT DOES (6 JOBS, ONE SKILL)
1. Build the 90-day plan
Routed by genre: venue pages for weddings, suburb pages for portrait and family, case studies for commercial, and rows of their own for newborn, event and real estate. Fewer than about ten reviews? It runs the proof-first month instead, aimed at five reviews rather than a ranking.

2. Overhaul Google
Your Business Profile field by field, plus the review-velocity system with the ask scripts that get reviews written rather than promised.

3. Write the venue post
The highest-return page a photographer can publish: clients google the venue they've just booked, and almost nobody competes for those terms. Portfolio-only site with no blog? It runs the Google Business Profile version and tells you what that costs you.

4. Read the scorecard
Rows read in a fixed order, with Google calls and clicks last because they move easiest and book least. It checks whether the plan was actually run before diagnosing anything, and it's allowed to answer “hold, this is working, it's too early to tell.”

5. Aim at your booking season
The months your work lands and the months your enquiries land are different months. The push starts 60–90 days before the enquiry peak. Wedding enquiries peak January to March in both hemispheres; newborn work has no peak to aim at at all.

6. Score the paid directory
Annual fee ÷ bookings attributed, kept at or below 10–15% of your average booking value. Directories rent rather than compound, and they sell your enquiry to several photographers. No tally yet? Start it now and decide at renewal.

WHAT YOU GET
• Google Business Profile overhaul, field by field
• The venue-post SEO formula — near-zero competition
• Monthly scorecard read that follows the gap, not the yield

You hit publish. That's the only step it leaves you:
• The 90-day plan, with this week's three actions on top
• Your city-plus-genre keyword map
• Google Business Profile rewrite, field by field
• The scorecard: baseline, monthly grid, review log, and what on-track looks like month by month
• The first-month content calendar, dated and captioned
• The referral kit, addressed to your genre's people — midwives and antenatal classes for newborn, agencies and producers for commercial

YOUR FIRST FIVE MINUTES (copy-paste any of these)
› Build my 90-day get-found plan. I'm a [genre] photographer in [city].
› Overhaul my Google Business Profile — here's what's on it now.
› Turn last weekend's shoot into a venue post.
› Here's this month's scorecard. What changes?
› demo — watch 47 unused reviews become a booking channel.

HOW TO SET IT UP (about a minute)
1. Download the zip and unzip it. Inside: a START-HERE file, INSTALL steps for Claude, and CHATGPT-SETUP for ChatGPT.
2. Claude app: Settings → Capabilities → Skills → Upload skill (or add the files to a Project). Claude Code: drop the folder into ~/.claude/skills/. ChatGPT: follow CHATGPT-SETUP (copy-paste, about two minutes).
3. Type "demo" to watch the skill run on a built-in example. Then give it your own details in plain English.

WHO MADE THIS
The Skill Mastery builds AI skills for working professionals: photographers, filmmakers, creators, marketers and sales teams. We don't start from what AI can do. We start from how the job is actually done, the methods the trade already trusts (here: sunset-anchored timelines, cost-of-doing-business pricing and local search), the numbers that have to be right, and the mistakes that cost real money. Then we engineer the skill so the AI follows those rules every single time, and we test it the way a buyer would use it: on the built-in demo, on a cold scenario it has never seen, and in a currency other than our own. Every skill ships with a demo mode, a self-check, and a plain list of what it can't do.

WHY NOT JUST ASK THE CHATBOT?
• It follows the gap, not the yield. The intuitive move is to pour effort into whichever channel produced the most enquiries. That feeds the one already working and starves the one you bought the plan to fix. In the demo's first month, referrals bring 7 enquiries to Google's 2, and the skill refuses to move a single point.

• The venue-post formula. Near-zero competition, high purchase intent, and it compounds. It's the play working photographers discover by accident in year five, written down as a repeatable format.

• It's straight about channels and tactics. Instagram is discovery; Google and referrals book. No bought followers, no incentivised reviews, no keyword stuffing. SEO compounds over months, and it tells you that upfront rather than promising a rankings miracle.

WHAT IT WON'T DO (read this before buying)
• SEO compounds over months. It plans your rankings; it can never promise them, and it says so before you start.
• No bought followers, no fake or incentivised reviews, no keyword spam. Ever. Paid advertising is a different machine with different economics, and the skill says so rather than pretending to cover it.
• The scorecard reads what you type in. There's no dashboard connection, so a number you can't get stays blank rather than estimated, and an untracked directory gets “start the tally, decide at renewal” instead of a verdict.

FAQ
Q: How is this different from just asking Claude or ChatGPT?
A: A chatbot gives you generic local-SEO advice. The Get-Found Engine starts from a keyword map for your city and genre, orders every action against it, gives you the venue-post format specifically, and reads your monthly scorecard in a fixed order before it changes anything. It will tell you to hold the plan when a month is normal, which no chatbot asked “is this working?” has ever done.

Q: I'm a portrait photographer, not weddings. Does it apply?
A: Yes. Wedding shooters get venue and region pages; portrait and family photographers get suburb pages; commercial work runs on client case studies. Newborn, event and corporate, and real estate each have a row of their own, with their own keywords and their own referral list — event work is sold to an organiser with a budget line, not to a guest, so the page answers the organiser's questions.

Q: I'm brand new with no reviews yet. Is this too early?
A: No, and the plan changes shape for you. Under about ten reviews or twelve months of trading it runs proof-first: Google Business Profile created and verified immediately because verification takes days to weeks, three portfolio-building shoots whose deliverable is a review and a testimonial, the free-work cap stated in writing at three, and one page worth writing at zero. Month 1 targets five reviews rather than a ranking.

Q: Should I keep paying for my directory listing?
A: It gets scored, in your currency, as a fourth channel: annual fee ÷ bookings attributed over twelve months, kept if that lands at or below 10–15% of your average booking value. The two facts that go beside the number: directory listings rent rather than compound, and they sell the same enquiry to several photographers, which is why replying within the hour matters more there than anywhere else.

Q: Is it a subscription?
A: No. A one-time purchase, yours to keep, updates included.

Q: Do I need a paid Claude or ChatGPT plan?
A: No. The free tiers run it. Paid plans give you longer sessions and stronger models, which is nicer but not required.

Q: Claude or ChatGPT: which should I use?
A: Both are included and both work. Claude gives the fuller experience because skills upload directly; ChatGPT setup is a two-minute copy-paste from the included CHATGPT-SETUP file.

Q: Do I need to know how to code?
A: No. You type in plain English. Setup is upload-a-file, and every step is written out for non-technical people.

Q: Does it work outside the US, in my currency?
A: Yes. It works in your currency, your date format and your market. It never converts or invents exchange rates.

Q: Can I use it for client work?
A: Yes. One purchase is a perpetual single-user licence; everything it produces is yours to use, unrestricted, for your own business or your clients. You just can't resell or share the skill files themselves.

Q: Is my data private?
A: It runs entirely inside your own Claude or ChatGPT account. We never see your numbers, clients or files.

Q: Can I use it on my phone?
A: Set it up once on a computer; after that it works from the Claude and ChatGPT phone apps too.

Q: Do I get updates?
A: Yes, free updates to this version. If a new version ships, message us on Etsy for the update.

Q: What if it doesn't work for me?
A: Digital files can't be returned on Etsy, but message us and we'll make it right, whether that's a fix, a walkthrough or a refund. A real person replies.

PART OF THE STUDIO SUITE
Also in this shop: Shoot Planner, Studio Business-in-a-Box, or the full Studio Suite bundle at a saving. They share one profile, so you describe your business once and every skill reads it.

INSTANT DIGITAL DOWNLOAD
One .zip file, delivered by Etsy the moment you buy. Nothing physical will be shipped. Free updates for the current version. Questions before or after buying: message us here on Etsy, a real person replies.
Version 2.0.0.

AI disclosure: this toolkit was designed and written by The Skill Mastery with the help of AI tools, then tested by hand (every calculation, template and demo checked). It runs inside Claude or ChatGPT; it is not a standalone app. Not affiliated with Anthropic or OpenAI. Claude and ChatGPT are trademarks of their respective owners.