Etsy Product Research Spreadsheet, Niche Validation, Keyword Research, Competitor Analysis & Opportunity Score Excel Template

Opis sprzedawcy

ETSY PRODUCT RESEARCH & NICHE VALIDATION SPREADSHEET

Stop guessing what to sell next.

This professional Excel Product Research Spreadsheet helps Etsy sellers, digital product creators and small ecommerce businesses research product ideas before investing time in creating them.

Compare keywords, competition, pricing, seasonality, competitors and product opportunities in one organized research dashboard.

Use your own research data from tools such as eRank, EverBee, Etsy Search, Google Trends or manual competitor research.

★ WHAT YOU CAN RESEARCH

• Product Ideas
• Keywords
• Search Demand
• Clicks & CTR
• Competition
• Keyword Difficulty
• Niche Opportunities
• Competitor Listings
• Market Pricing
• Estimated Profit Margin
• Seasonality
• Creation Effort
• Research Status
• Product Shortlist

★ OPPORTUNITY SCORE

Compare your product ideas using a transparent 0–100 Opportunity Score.

The scoring system can consider:

• Search Demand
• Competition
• Engagement
• Estimated Profitability
• Seasonality
• Creation Time
• Keyword Difficulty

The scoring weights can be customized to match your own research strategy.

Research signals include:

• Strong Research Signal
• Promising
• Needs More Research
• Weak Research Signal

The score is designed to support research decisions and does not guarantee sales or profitability.

★ KEYWORD RESEARCH

Record keyword data manually from your preferred research tools.

Track:

• Average Searches
• Average Clicks
• CTR
• Competition
• Keyword Difficulty
• Research Source
• Research Date
• Opportunity Metrics

Great for organizing research from:

• eRank
• EverBee
• Etsy Search
• Google Trends
• Other research tools

This spreadsheet does NOT automatically connect to Etsy, eRank or EverBee.

★ PRODUCT & NICHE COMPARISON

Compare multiple product ideas side by side.

Review:

• Opportunity Score
• Search Demand
• Competition
• Average Market Price
• Estimated Margin
• Seasonality
• Creation Time
• Number of Keywords Researched
• Competitor Data
• Research Status

Use your research to build a shortlist of ideas worth exploring further.

★ COMPETITOR RESEARCH

Organize competitor research in one place.

Track information such as:

• Listing Name
• Product Type
• Price
• Review Count
• Main Keyword
• Features
• Bundle Size
• Strengths
• Weaknesses
• Notes

★ PRICING RESEARCH

Compare market pricing before launching your product.

Analyze:

• Minimum Competitor Price
• Median Competitor Price
• Average Competitor Price
• Maximum Competitor Price
• Planned Selling Price
• Estimated Etsy Fees
• Estimated Net Revenue
• Estimated Profit
• Estimated Margin

★ SEASONALITY ANALYSIS

Visualize potential demand throughout the year.

Review all 12 months and identify:

• Low periods
• Medium demand
• High demand
• Peak seasons

Useful for seasonal niches such as:

• Halloween
• Christmas
• Weddings
• Baby Showers
• Back to School
• Holiday Products

★ RESEARCH DASHBOARD

Get a visual overview of your research.

Monitor:

• Total Product Ideas
• Keywords Researched
• Niches Researched
• Competitors Reviewed
• Shortlisted Ideas
• Average Opportunity Score

Charts help you compare products, niches and research progress quickly.

★ 14 MAIN WORKSHEETS

01 – Start Here
02 – Research Dashboard
03 – Product Ideas
04 – Keyword Research
05 – Niche Analysis
06 – Competitor Research
07 – Opportunity Score
08 – Seasonality
09 – Pricing Research
10 – Product Comparison
11 – Shortlist
12 – Research Log
13 – Settings
14 – Instructions

★ WHAT YOU WILL RECEIVE

Your digital download includes:

• PRODUCT_20_ETSY_PRODUCT_RESEARCH_CLEAN.xlsx
• PRODUCT_20_ETSY_PRODUCT_RESEARCH_DEMO.xlsx
• Quick Start Guide PDF
• README file
• License file

CLEAN VERSION:
Start with an empty workbook and enter your own research data.

DEMO VERSION:
Explore a fully populated example to understand how the research system, scores and dashboards work.

★ EASY WORKFLOW

1. Add your product ideas
2. Research your keywords
3. Record competition and competitor data
4. Compare market pricing
5. Review seasonality
6. Analyze Opportunity Scores
7. Compare product ideas
8. Build your shortlist

★ DESIGNED FOR

• Etsy Sellers
• Digital Product Sellers
• Printable Sellers
• SVG Sellers
• Template Sellers
• POD Sellers
• Handmade Sellers
• Cricut Creators
• Small Ecommerce Businesses
• New Etsy Shop Owners

★ SOFTWARE

Designed for:

• Microsoft Excel 2019
• Microsoft Excel 2021
• Microsoft 365

No macros are required.

Compatibility with Google Sheets, Apple Numbers or other spreadsheet software is not guaranteed.

★ IMPORTANT

This spreadsheet is a research and decision-support tool.

It does NOT:

• Automatically connect to Etsy
• Automatically retrieve eRank data
• Automatically retrieve EverBee data
• Scrape Etsy listings
• Guarantee sales
• Guarantee rankings
• Guarantee profit
• Guarantee marketplace demand

Marketplace and keyword data may change over time.

★ DIGITAL PRODUCT

This is a DIGITAL DOWNLOAD.

No physical item will be shipped.

Because this is a digital product, please review the listing description and included files carefully before purchasing.

★ LICENSE

For personal or individual small-business use.

You may use this spreadsheet to research products for your own business.

You may NOT:

• Resell this spreadsheet
• Redistribute the files
• Share the files publicly
• Repackage the template as your own
• Sell modified versions of the workbook

Research smarter, compare opportunities and make better-informed product decisions before you create.