Bed and Breakfast Instagram Templates 2027 | 365 Captions | 30 Canva Posts | Boutique Inn Social Media Content Calendar

Show up online without it taking over your evenings. This is a full year of done-for-you social media for bed and breakfast owners, innkeepers and boutique inns: 365 ready-to-post captions for every day of 2027, plus 30 matching Canva templates in hunter green, raspberry gingham and buttercream.

Open the spreadsheet, find today's date, edit the matching template, and paste your caption. Most posts take minutes.

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WHAT'S INCLUDED
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✦ 365-day content calendar for 2027 (Excel spreadsheet; also opens in Google Sheets and Numbers)
✦ Every day comes with a hook, a full caption, a call to action, 6 hashtags, an image idea and the matching template
✦ 30 editable Canva templates for Instagram (1080 × 1440 px)
✦ 7 weekly content series, so your feed stays balanced
✦ A quick start PDF with your template link and setup steps
✦ A posting tracker so you can tick off each post and see your monthly progress

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THE 30 TEMPLATES
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Engagement & holidays: Quote · Question of the Day · This or That · Holiday Availability
Booking & offers: Contact & Directions
Results, trust & brand: Meet Your Innkeepers · Local Tip · Before You Arrive Checklist · Guest Kind Words · Why Stay at an Inn · Behind the Scenes at the Inn · Local Business Spotlight · Repeat Guest Thank You · Local Events This Season
Education & tips: Room & View · Room Spotlight · Book Direct · Open Dates · Midweek Escape · Packages & Rates · Carousel Cover · Carousel Point · Myth vs Fact · Getaway Packing Checklist · FAQ · Stay Policies · Today's Breakfast · Innkeeper Word of the Week · Gift Certificates · Seasonal Reminder

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A BALANCED FEED, EVERY WEEK
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Mon – Room Spotlight Monday
Tue – Breakfast Tuesday
Wed – Book Direct Wednesday
Thu – Local Guide Thursday
Fri – Guestbook Friday
Sat – Innkeeper Saturday
Sun – Sunday on the Porch

Key dates are already built in: Romantic getaways, spring and summer stays, local festivals, fall foliage, holiday stays, gift certificate season and New Year's getaways.

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HOW IT WORKS
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1. Download your files and open the quick start PDF.
2. Click the template link to save your own copy to Canva.
3. Fill in your details once. Placeholders like [INNKEEPER NAMES], [INN NAME], [BOOKING LINK] can be swapped with Find & Replace.
4. Photos sit in frames — drag in your own and they drop straight into place.
5. Each day, open the spreadsheet, edit the matching template and post.

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WRITTEN WITH LODGING PRICE AND REVIEW RULES IN MIND
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✦ Nightly rates only as an all-fees [TOTAL NIGHTLY PRICE].
✦ No booking-site, review-site, rating or chain names.
✦ No “all-inclusive”, “no hidden fees” or “best rate” claims.
✦ [PET POLICY], [ACCESSIBILITY DETAILS] and [ALLERGY NOTE] placeholders.
✦ Honest-review requests only; no perks for reviews.
✦ Gift certificates only with [GIFT CERTIFICATE TERMS]; no invented statistics.
This is marketing content, not legal advice. Please check posts against the FTC Rule on Unfair or Deceptive Fees, the FTC review rule and your local lodging and liquor rules.

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GOOD TO KNOW
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✦ Works with a FREE Canva account. No Pro subscription needed.
✦ Templates are 1080 × 1440 px (3:4), Instagram's tallest feed size. For best results, post directly in the Instagram app (some scheduling tools only accept 4:5).
✦ Photos sit in frames — drag in your own room, breakfast and grounds photos and they swap in seconds. Placeholder photos are included so nothing looks empty.
✦ Written for US innkeepers and owners of bed and breakfasts, guest houses, country inns and small boutique hotels.

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PLEASE NOTE
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✦ This is a DIGITAL product. Nothing will be shipped.
✦ You'll need a free Canva account to edit the templates.
✦ Because this is a digital download, all sales are final. If anything isn't working, send me a message and I'll help.
✦ Personal license: for use in your own inn. Not for resale, sharing or redistribution.

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HOW THIS WAS MADE
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Captions were drafted with the help of AI tools, and templates were adapted from designs made with Canva's AI design tools (including placeholder imagery). Everything was then directed, curated and edited by Vivid Asset Studio.

Questions? Send me a message. I'm happy to help.

♡ Vivid Asset Studio