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SALE, Straight Arrow - 1950 Nabisco Trading Card No. 15 & 18, Shredded Wheat cereal  Injun-Uities, Cards book 4, Mad men era,Great mans gift

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50% off Sale, was $10 now $5 for both cards.
Straight Arrow was a western adventure radio show broadcast from 1948-1951 sponsored by Nabisco Shredded Wheat. The popularity of the show spawned more marketing ideas to keep kids interested in the show, and more importantly, in Nabisco Shredded Wheat. These trading cards were one of those marketing ideas, included in boxes of Nabisco Shredded Wheat from 1949-1952. Each one had instructions for some kind of survival techniques in the wilderness. Each card was part of a 36 card set which made up a book, and there were 4 books in all, or 144 different cards. Needless to say, these cards have become highly collectible today. They look great when framed .
These 2 cards are :
1952 Vintage Nabisco Shredded wheat cereal STRAIGHT ARROW Trading CARDS, Book #4: cards #15 & #18 “Straight Arrow Injun-Uities”,premium from the Nabisco Shredded Wheat Cereal boxes! This Injun-Uities card features the work of artist Fred Meagher .Straight Arrow trading cards were placed between the rows of shredded wheat biscuits.In nice frame-able condition ..4" x 7.25". Excellent condition
Depicts:
1.Building a camp Shower
2. Swimming Dos & Don'ts..
These Vintage Nabisco Premium trading cards would make a nice addition to any collection! Or as a GIFT for the Man who has everything...accept this!

We have other Nabisco cards for sale on ETSY.

FYI:
Staight Arrow trading cards were one of those marketing ideas, included in boxes of Nabisco Shredded Wheat from 1949-1952. Each one had instructions for some kind of survival techniques in the wilderness
Each card was part of a 36 card set which made up a book, and there were 4 books in all, or 144 different cards. Needless to say, these cards have become highly collectible today. They look great when framed in sets of 2 or more.
Straight Arrow was a popular Western radio program designed for kids, which spawned its own comic strip, comic books, and many toys!
Shredded Wheat was an American breakfast cereal made by the National Biscuit Company (Nabisco). Each portion of Shredded Wheat was a loosely-woven, pillow-shaped biscuit about 10x6x3 cm in size. A package of Shredded Wheat contained 12 such biscuits, packed in four layers with 3 biscuits in each layer. Separating these layers were three gray cardboard dividers. Starting in 1949, "Straight Arrow's secrets of indian lore and know-how" were printed on these cardboard dividers in an effort to increase the popularity of Shredded Wheat among children. Fred L. Meagher of Magazine Enterprises was the illustrator of all these cards. These cards were dubbed "Injun-uity Cards." The word, "injun-uity" is a play on words, combining the word, "injun," (a slangy, uneducated pronunciation of the word, "indian") and the word "ingenuity" meaning the ability to do things in clever ways. One topic of this "indian lore and know-how" was dealt with on each card - either making indian-style artifacts or showing correct ways of doing various outdoor activities. The cards were published in 4 series called "books." Cards from each individual Book were included in Shredded Wheat packages for a period of about 9 months. Books 1 and 2 were printed with blue ink and books 3 and 4 were printed in green. Each book consisted of 36 Injun-uity cards. All the cards of the first two books were published as an single "Injun-uity Manual" with a stapled binding in 1951. This manual was available through the mail from the National Biscuit Company for 15 cents and a Shredded Wheat box top (advertisement for manual).

SALE, Straight Arrow - 1950 Nabisco Trading Card No. 15 & 18, Shredded Wheat cereal Injun-Uities, Cards book 4, Mad men era,Great mans gift


Overview

  • Vintage item from the 1950s
  • Materials: paper, collectible, vintage, man cave, card, instructions, camping
  • Ships from United States to select countries.
  • Feedback: 342 reviews
  • Favorited by: 1 person