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Gorgeous 2-sided fashion pochoir litho print illustrated by Pierre Mourgue, from La Gazette du Bon Ton, the most desirable & glamorous French Art Deco publication of its time, (1912-1925). Created by Lucien Vogel as a journal of arts, fashion, & culture so Parisian society could keep up with the couturiers, gossips, and trendsetters of the day, it had a monthly circulation of over 2000. Fresh from 1920s Paris, two hand-colored prints for the price of one!

This number is made more impressive by the fact that most of the graphics were created using the dramatic pochoir method: a team of artisans applied each color by hand to a lithographed outline using a stencil. Can you imagine being the "green" girl for this print, and having 2000 pages to produce by hand in time for the next issue?

This print comes from an article extolling the virtues of “La Chenille” as a fashionable fabric in the January 1921 issue. Both images go well with the pink & green of the double-matted green frame, so choose your favorite and I’ll assemble it accordingly so it arrives ready to hang. I will also include some removable tape so that you can easily switch when you like.

Condition is Excellent – the print has some light signs of age, but no tears, creases, holes, stains, etc. The shabby chic frame and mat are all in excellent shape - just add glass!

Measures as follows: Frame is 11.5 inches wide [29.2cm] by 11.5 inches high [29.2cm], while the visible image is 6.5 inches square [15.5cm].

For a definitive view of all full-page pochoirs that were published in the Gazette du Bon Ton, this Japanese library site lists them all:

For more of the French Fashion, Flapper, and Pochoir prints in our shop:

Print: French Fashion Pochoir - Gazette du Bon Ton, 1921 - 2 Sided Matted & Framed Print

$32.00 USD
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  • Vintage item from the 1920s
  • Materials: Vintage Illustration, French Fashion Pochoir Print, On Heavy Cardstock Paper, in Cardboard Mat and Wood Frame, by Pierre Mourgue, from Gazette du Bon Ton 1921
  • Feedback: 421 reviews
  • Ships worldwide from California, United States