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Take a step back in time to 1945, a wartime period when Rosie the Riveter women were dreaming of high fashion designs. This is the era of the iconic film noir femme fatale; Rita Hayworth's famous black satin gown in Gilda made its debut in the following year 1946 and one of the gowns in this vintage original 1945 black and white fashion photography set looks to be a prelude to the design...with long black evening gloves and all!

Another dress in this set looks incredibly reminiscent of the legendary Southern Belle style gown in Alfred Hitchcock's 1940 film Rebecca, the model even closely resembles actress Joan Fontaine, although the caption mentions that its design pays homage to Gone with the Wind, which it most certainly accomplishes beautifully!

The "upper crust of U.S. dress designers" and the "perfumed shops of New York shops" included in this vintage original 1945 haute couture ephemera print set include: Bergdorf Goodman, Saks Fifth Avenue, Bendel, Jay Thorpe, Bonwit Teller, Hattie Carnegie, Tappé, Milgrim, and Stein & Blaine.

Making a spectacular gift for a vintage inspired fashion designer, dressmaker, seamstress, model, or fashionista, this vintage original 1945 WWII era high fashion photography print set would look gorgeously glamorous framed and displayed in a haute couture boutique, fashion magazine editor's office, dress designer's studio, or a stylish lady's walk-in closet!

Please keep in mind that these vintage black and white photography prints were pulled from a 1945 Life magazine and therefore they are double-sided with images featured on each side of every single individual page. This will need to be taken into consideration when framing as you will only be able to display the one side that you desire most once framed. There are five pages in total and they are described as follows (not in order, but nonetheless)...

Page 1: The full page Gone with the Wind style dress photo is ready for framing as on the backside of the print has a photo of a man from another article in the magazine (not pictured here as it is apart from this fashion set).

Page 2: The full page photo of the model wearing a Bonwit Teller dress and showing it to a woman in the crowd is featured on the backside of the first page of the fashion article which features the title and the large majority of the typography content of the article along with an image of a fashion show with caption.

Page 3: The first image showcased here of the full page photo of the Milgrim dress is featured on the backside of the full page photo of the Hattie Carnegie dress.

Page 4: The full page photo of the woman in the slinky black Bergdorf Goodman dress with black evening gloves is featured on the backside of the four block photo images showing two far away dress shots at the top and two close-up dress and millinery fashion hats at the bottom; the designers included here are Hattie Carnegie, Bergdorf Goodman, Bonwit Teller, and Saks Fifth Avenue.

Page 5: Lastly, the four block style photos depicting models in suit dresses and hats (Designers: Jay Thorpe, Bonwit Teller, and Bergdorf Goodman) are featured on the backside of another page with four block photos showing models in evening dresses and formal ballgowns (Designers: Henri Bendel, Bonwit Teller, Stein & Blaine, and Saks Fifth Avenue).

Please note that any uneveness shown of the background color in the images provided are merely flaws in the scanning process used to capture the images for showcasing here and therefore it does not accurately represent the true consistency of the attractive gray background color in the actual vintage prints available. The scanner produced images that are slightly brigher than the actual photos, thus giving some of the backgrounds a whited out appearance.

In excellent vintage condition for its age, this 1945 original set of black and white High Fashion photography ephemera prints are nearly pristine aside from the slightest bit of edge wear that can easily be hidden behind the border of a picture frame or framing mat.

Each pages measures approximately 10 1/4" x 14"

1945 High Fashion Photography Black & White Print Set Life Magazine WWII Wartime Haute Couture Femme Fatale Glamour Designer Dressmaker Art


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  • Vintage item from the 1940s
  • Ships worldwide from United States
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