Pheromones are sterile lab recreations of human bodily secretions. They are used as perfume additives, and like scent notes, can help create an aura or evoke an emotion.

They are not hormones or steroids, and do not cause physiological change such as a drug might. They do not require the presence of a human VNO organ. They are essentially scent notes, chemical messages that are interpreted through the brain when inhaled.

They do not override a person's free will, and cannot make anyone do something they do not want to do. They are not just for sexual conquest, though that is one of their purposes.

Please see this excellent article on the subject of smell and emotion, thank you.
http://www.sirc.org/publik/smell_emotion.html

We craft perfumes with intent as our starting point, & while we call this "magic" to be cute & fun, what we do is really a mixture of art & science. It's a fact that scents effect people's feelings & opinions; you can subtly influence people using aromas. This is our expertise.

When we craft a potion for love, what we are doing is helping to make the wearer appear approachable, cuddly, or seductive based upon known responses to the ingredients...vanilla & honey being among the most reliable attractants of this kind.

For a money potion, we choose ingredients that give off a clean and professional aura, which in turn can help give the impression that the wearer is reliable, dependable & worthy of investment.

Understand? :)