Antique Victorian Trade Card, Floral, New Jersey General Merchandise Store, Jacob Hill, Collectible Lithograph Advertisement, Circa 1890s

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Antique Victorian Trade Card, Floral, New Jersey General Merchandise Store, Jacob Hill, Collectible Lithograph Advertisement, Circa 1890s

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$5.95

Free shipping to United States
Rare find — there's only 1 of these in stock.

Item details

Vintage from the 19th century

Materials

paper, ink

DESCRIPTION: This card was produced for a Changewater, New Jersey, general merchandise store run by Jacob Hill, Jr. The company used a stock card with a color lithograph of a floral spray of large white flowers and smaller flowers and leaves on the front. The front was printed in black ink and says, "Presented by Jacob Hill, Jr., Dealer in Dry Goods, Groceries, Hardware, and General Merchandise, Changewater, NJ." The back is printed in black monochrome ink with an advertisement that the store sold dry goods, groceries, hardware, and general merchandise. The back also has the company's name and address, as well as the name and city of the card's printer (see last photo above).

Trade cards are the earliest American examples of what we now call business cards. Distributed to clients and potential customers, they first became popular at the end of the 17th century, in France. They were used as advertising and as maps to the owner’s store. With the invention of color lithographic printing at the end of the 19th century, the cards not only served as business advertising, but were also collected and traded. Magazines did not print ads in color because lithography was very expensive, so the collecting and trading of these cards became quite popular. Some companies produced stock cards with color images and blank spaces for businesses to add their company information. Other businesses had customized cards printed. Because color printing was not widely used, collectors kept these cards in albums and often passed them on to family members in their estates.

DIMENSIONS: 4 1/4 inches x 2 5/8 inches

CONDITION: The card is in excellent condition. There are no rips, tears, bending, or foxing (age-related brown spots). The back of the card shows minor yellowing (as a newspaper does when it gets old). The card was well preserved over the past 120+ years.

PROVENANCE: Obtained at a Charleston, SC estate auction

USE: This is a beautiful collector's item for anyone who enjoys antique advertising, antique collectibles, or Victorian art.

SHIPPING:
-- United States: USPS First Class Mail
-- Canada: USPS First Class Mail

For more antique Victorian trade cards in my shop, please see: https://www.etsy.com/shop/anchorlinevintage?search_query=trade+card

For other Victorian era and Victorian style treasures in my shop, please see: https://www.etsy.com/shop/anchorlinevintage?search_query=victorian

For other antique/vintage books, magazines, and ephemera in my shop, please see: https://www.etsy.com/shop/anchorlinevintage?section_id=16545245
DESCRIPTION: This card was produced for a Changewater, New Jersey, general merchandise store run by Jacob Hill, Jr. The company used a stock card with a color lithograph of a floral spray of large white flowers and smaller flowers and leaves on the front. The front was printed in black ink and says, "Presented by Jacob Hill, Jr., Dealer in Dry Goods, Groceries, Hardware, and General Merchandise, Changewater, NJ." The back is printed in black monochrome ink with an advertisement that the store sold dry goods, groceries, hardware, and general merchandise. The back also has the company's name and address, as well as the name and city of the card's printer (see last photo above).

Trade cards are the earliest American examples of what we now call business cards. Distributed to clients and potential customers, they first became popular at the end of the 17th century, in France. They were used as advertising and as maps to the owner’s store. With the invention of color lithographic printing at the end of the 19th century, the cards not only served as business advertising, but were also collected and traded. Magazines did not print ads in color because lithography was very expensive, so the collecting and trading of these cards became quite popular. Some companies produced stock cards with color images and blank spaces for businesses to add their company information. Other businesses had customized cards printed. Because color printing was not widely used, collectors kept these cards in albums and often passed them on to family members in their estates.

DIMENSIONS: 4 1/4 inches x 2 5/8 inches

CONDITION: The card is in excellent condition. There are no rips, tears, bending, or foxing (age-related brown spots). The back of the card shows minor yellowing (as a newspaper does when it gets old). The card was well preserved over the past 120+ years.

PROVENANCE: Obtained at a Charleston, SC estate auction

USE: This is a beautiful collector's item for anyone who enjoys antique advertising, antique collectibles, or Victorian art.

SHIPPING:
-- United States: USPS First Class Mail
-- Canada: USPS First Class Mail

For more antique Victorian trade cards in my shop, please see: https://www.etsy.com/shop/anchorlinevintage?search_query=trade+card

For other Victorian era and Victorian style treasures in my shop, please see: https://www.etsy.com/shop/anchorlinevintage?search_query=victorian

For other antique/vintage books, magazines, and ephemera in my shop, please see: https://www.etsy.com/shop/anchorlinevintage?section_id=16545245

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Returns & exchanges

I gladly accept returns

Contact me within: 14 days of delivery
Ship items back within: 21 days of delivery

I don't accept exchanges or cancellations

But please contact me if you have any problems with your order.

The following items can't be returned or exchanged

Because of the nature of these items, unless they arrive damaged or defective, I can't accept returns for:
  • Custom or personalized orders
  • Perishable products (like food or flowers)
  • Digital downloads
  • Intimate items (for health/hygiene reasons)
  • Items on sale

Conditions of return

Buyers are responsible for return shipping costs. If the item is not returned in its original condition, the buyer is responsible for any loss in value.

FAQs

I do my best to package all orders with appropriate foam, bubble wrap, packing peanuts, etc. Unfortunately, there are rare occasions when the post office delivers a damaged item.

Should your item arrive damaged, please save the item and all packaging and convo me and attach pictures of the damaged item and the packaging. This will assist me in making the insurance claim for your refund. Insurance claims are done online, but your local post office may require inspecting the damaged item and the box it came in. I will notify you once the claim is complete.
Please note that I will ship only to domestic addresses that are confirmed with the USPS via Etsy. Packages cannot be shipped to unconfirmed addresses.

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