Google Analytics for Etsy Sellers (Ebook + Dashboards & Custom Reports)

Google Analytics for Etsy Sellers (Ebook + Dashboards & Custom Reports)



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Digital download (1 PDF)


** Instant download **
** Last updated July 2020 **

Think Google Analytics doesn't work properly with Etsy? Think again!

This 70+ pg ebook doesn't just tell you how to make them play nice (that's the easy part), you'll learn how to read and make real business decisions from over 15 different report configurations.

We might not be able to see our sales and conversion rate, but we CAN still get value from this amazing tool.


1. Get started
Setup your Google Analytics account the right way, from the very start. Follow these tips even if you already have one.

2. Use it like a pro
Practical tips for getting the most out of GA.

3. Configure your account
Every change and configuration in Google Analytics that I recommend for an Etsy shop.

^^ Includes configurations not found in my blog!

4. Reading your reports, what to focus on and tips for interpreting your data

Based on the three main sections of Google Analytics relevant to Etsy sellers:

a) Audience
- Visitor Engagement Rate
- Demographics, Interests & Geographic location
- Mobile usage

b) Acquisition
- Campaign Tags to control your traffic sources
- How to analyze your Etsy search traffic
- How to analyze ad performance and figure out your ROI (including Etsy Offsite Ads!)
+ More

c) Behavior
- How to view Etsy listings in your reports (properly)
- Analyze popular products
- Analyze low- or non-selling products
+ More

5. Dashboards
A guide to your new Etsy-specific dashboards.


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I don't accept returns, exchanges, or cancellations. But please contact me if you have any problems with your order.

Meet your sellers

Lesley Hays

Lesley Hays

Owner of ArtisanAnalytics

Message Lesley

9 reviews 5 out of 5 stars

5 out of 5 stars
Super helpful step by step instructions. Wonderful guide and extremely knowledgable seller. Thank you!!!

Purchased item:

Sonali Jun 20, 2020

5 out of 5 stars
This book is brilliant and in my opinion a must have for any Etsy seller who is looking to grow their shop and take it to the next level. The default Google analytics is useless for Etsy shops. It doesn't give a clue to what is happening within Etsy or how people find you on Etsy. This book will show you how to customize it for your Etsy shop so you can actually see what is happening and then take action based on that wonderful data.

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Pamela May 9, 2020

5 out of 5 stars
I know that this book is going a lifesaver from the confusion of Understand GA. Lesley and her wisdom has been such a godsend when it comes to setting up stats that make sense and explaining how to do that. She explains everything as clearly as anyone can. I have followed her course on how to set up GA which really helps you to set up your Google Analytics so the information is clear. I was thrilled when I found out she had a book.

Purchased item:

Sheila Mar 22, 2020

5 out of 5 stars
If I could give this ebook more than five stars I would. Easy to understand, great information and fantastic customer service.

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