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Designer: Paul Rand

The The New Borzoi Book of Ballets
by Rosalyn Krokover.
Borzoi Books (Knopf), 1956
First Edition
6.25" x 9.5"
320 pages

Ex-library copy with associated sticker on spine, edge binding on jacket, and stamping on end page. Some minor chipping on the jacket edges, but otherwise a great copy of a hard to find title.

About Paul Rand:
Probably best known for his iconic IBM logo and identity system of 1956, graphic designer Paul Rand virtually singlehandedly was responsible for changing the way American graphic artist worked in the mid-twentieth century. Highly influenced by modern artists, especially the Surrealists, Rand was known for "defamiliarizing the ordinary" as well as for his simplified typography and breaking from graphic convention. Typical "Rand-isms" include torn paper collage, handwritten type, and the use of stripes as a graphic element.

Rand's oeuvre included designs for corporate identities and logos, books and book covers, posters, advertisements, and countless other applications of ink to flat surfaces.

More by Paul Rand: https://www.etsy.com/shop/NewDocuments/search?search_query=Paul+Rand

111227-018 (2)

Paul Rand book jacket design, 1956. "The New Borzoi Book of Ballets" by Rosalyn Krokover.


  • Vintage item from the 1950s
  • Materials: graphic design, paper, ink, offset printing
  • Ships worldwide from United States
  • Feedback: 136 reviews
  • Favorited by: 13 people