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Paul Rand book cover design, 1958. "Great Issues in American History" by Richard Hofstadter.

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Overview

  • Vintage item from the 1950s
  • Materials: graphic design, paper, ink, offset printing
  • Ships worldwide from United States
  • Feedback: 145 reviews
  • Favorited by: 9 people

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  • Vintage item from the 1950s
  • Materials: graphic design, paper, ink, offset printing
  • Ships worldwide from United States
  • Favorited by: 9 people

This shop accepts Etsy gift cards

Ask a question

Designer: Paul Rand

"Great Issues in American History, Volume 1: 1765-1865"
by Richard Hofstadter.
Vintage Books, 1958
4.25" x 7.25"
310 pages

Scuffing and sticker pull on the cover page. Some water staining on the interior towards the gutter.

About Paul Rand:
Probably best known for his iconic IBM logo and identity system of 1956, graphic designer Paul Rand virtually singlehandedly was responsible for changing the way American graphic artist worked in the mid-twentieth century. Highly influenced by modern artists, especially the Surrealists, Rand was known for "defamiliarizing the ordinary" as well as for his simplified typography and breaking from graphic convention. Typical "Rand-isms" include torn paper collage, handwritten type, and the use of stripes as a graphic element.

Rand's oeuvre included designs for corporate identities and logos, books and book covers, posters, advertisements, and countless other applications of ink to flat surfaces.

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