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Awesome Wheaties bowls from the 1930's...and what's more awesome is that three of the nine featured atheletes are women! Wow!

In addition to hiring almost every recognized athlete to give a testimonial about the power of Wheaties in their 1930's Wheaties radio advertising, General Mills also created Jack Armstrong, the fictional All American High School Boy Athlete for a nationally broadcast radio serial during the 30's. This advertising campaign helped secure Wheaties as the 'Breakfast of Champions', made them a household name and focused heavily on premiums and cereal boxtop redemption promotions, including one for these swell cereal bowls.

This set of four rare Wheaties promotional bowls are made of heavyweight milk glass adorned with red graphics of then-modern day 1930's athletes. Featured around the bowl are: Babe Didrikson, Jane Fauntz, Red Grange, Robert Feller, Lawson Little, Joe Dimaggio, Ellsworth Vines Jr, Kit Klein and Wheaties own Jack Armstrong.

In great vintage antique condition, they are 5" diameter, and 2 1/4" tall. One bowl has a tiny nick on the rim, another two have minor dark gray ringed smudges on the interior. The graphics on all four are in remarkably good condition, with a few minor spots showing wear.

No handling or packaging fee at sassboxclassics, and shipping overages of more than $1 are always refunded to your paypal account :)

••Visit the rest of my shop for more vintage fun•• http://www.etsy.com/shop/sassboxclassics?ref=seller_info

Vintage Breakfast of Champions Wheaties Red and White Milk Glass Bowls


  • Vintage item from the 1930s
  • Only ships within United States.
  • Feedback: 537 reviews
  • Favorited by: 25 people