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Rare pop art faux telephone book / Yellow Pages cellulose dress. A-frame disposable dress with black seam binding on the arm holes. Didn't like it anymore or it got dirty? Just throw it out.

Vintage paper dress produced by Waste Basket Boutique by Mars of Asheville, NC, USA in 1966-67.

The advertising piece for this says "Be a real paper doll...make the hem short, shorter, shortest....style your Yellow Pages Dress to match your mood!".

Size 16-18 (now that would be about a 14.) 95% cellulose & 5% cotton.

The piece has a wonderful label that instructs you not to wash it or dry-clean it. "This material is fire resistant unless washed or dry cleaned, then becomes dangerously flammable when dry." Yikes. Betty Draper, don't smoke! Two small stains about 1/2"each. The dress has a perfumey odour. I found the original instruction sheet on the internet and I will send a photocopy of that along as well.

This is truly a collectible and has been featured in museum exhibits. In fact one of the photos is from one of those exhibits (taken from this blog http://threadforthought.net/2010/01/22/paper-textile/).

Buy it to wear to a party or for your costume collection. Because they were considered disposable who knows how many of these dresses have survived. This dress is a true conversation piece. These dresses were sold for $1 around 1966-67. Or given away as advertising gimmicks. You were meant to cut the hem to your liking and shape the collar as well.

This same dress was appraised on Antiques Road Show in 2006 for $1,800. http://www.pbs.org/wgbh/roadshow/archive/200604A28.html

The phenomenon of paper fashion was truly a cultural statement of its time. According to University of Wisconsin's Jody Clowes, curator of the Gallery of Design's exhibition, “Disposable Dresses: Throw-Away Design from the 1960s”, "These pieces represent a fascinating chapter in American pop culture. They reflect the experimental, optimistic approach of the textile, chemical and paper industries in mid-20th century."

See the original packaging in this article: http://www.news.wisc.edu/13367

This article in the Huffington Post describes it:
http://www.huffingtonpost.com/tove-hermanson/toilet-paper-bridal-gown_b_440565.html

I know the provenance of this particular dress because it belonged to my aunt and it was languishing in her attic in Cleveland since the 1960s.

FREE WORLDWIDE SHIPPING on this item.

See my fibre art, other cool vintage items and other handmade holey stone jewelry.
http://www.etsy.com/shop/WaveSong

Thanks for looking around my shop, WaveSong on Etsy.
Ev Ward de Roo

Vintage Paper Dress - Yellow Pages Dress - Disposable Dress - Rare Pop Art by Waste Basket Boutique 1966

$250.00 USD
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Overview

  • Vintage item from the 1960s
  • Materials: cellulose, cotton, dye, bias tape edging
  • Feedback: 728 reviews
  • Ships worldwide from Sarnia, Canada
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