Cosplay Sponsorships and Partnerships
By Philip Odango
with contributions by Indra Rojas, Ani-Mia Cosplay and Dhareza Cosplayza
Cover photo by Jason Laboy Photography
So you want to become a sponsored cosplayer?
This guide will walk you through proven techniques to prospect, acquire and cultivate relationships that grow sponsorships and partnerships as a cosplayer. Explore the different types of sponsor and partner engagements and how to acquire them. Philip is a brand ambassador for SINGER® Sewing Company and VELCRO® Brand, and is sponsored by Kryolan® Professional Make-Up.
"SINGER has been looking to break into the Cosplay community for some time now and we are excited to have Canvas Cosplay leading the charge for us.” - SARAH E. GARRINGER, Global Social Media & Content Manager, SVP Worldwide
Review for Volume 1: Cosplay Marketing & PR 101:
“Cosplay Marketing and PR 101: Startup Essentials for Growing Your Cosplay Brand” is an amazing tool for cosplayers looking to build their unique identity. Philip demystifies the PR and Marketing worlds, by providing a lens through which you can envision your own potential. The workbook like format gives you the tools to take your cosplay career from a “what if” to a “how”, by prompting vital questions with answers you can only provide yourself. Philip is a wonderful teacher, and I would suggest this book to anyone interested in carving their niche in the cosplay industry." - Jacqueline Collins, Alchemical Cosplay