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Mascara is a girls best friend! This handmade mineral mascara formula is created using provitamin B5 to define, condition and strengthen lashes. A lightweight formula, that will make your lashes look longer and more defined. Plus it's great for contact wearers like myself and people with sensitive eyes.

(This is a gel formula which will make does not curl the lashes, it lengthens)

❤ Vegan⚘
❤ Waterproof
❤ Gluten Free
❤ Paraben Free⚘
❤ Phthalates Free ⚘
❤ Petrochemical Free ⚘
❤ Triclosan Free ⚘
❤ Mineral Oil Free ⚘
❤ Cruelty Free⚘

The mascara is packaged in a see-through tube WITH A SILVER CAP so you can see exactly how much product you have left and know when it's time to reorder.

✤90 days after opening. That's when it can go rancid and develop a weird smell. Old mascara is a bacteria petri dish so the smell test is one way to keep safe.

❤ As seen in Glamour Magazine May 2014

LOOKING FOR OUR ORIGINAL FORMULA (BLACK CAP)? VISIT THIS LINK: https://www.etsy.com/listing/186893326/original-formula-black-waterproof-vegan?ref=shop_home_active_1

Net. Wt. 0.3 oz
handcrafted in Milford, CT USA



beckyrenfrow: I just wanted to drop you a line of thanks. The mascara is AMAZING! I'm not a big makeup person, but am trying to be more intentional about phasing out all nasty chemicals that I put on my body. I was very hesitant about spending the full $12.50 including shipping (certainly a bargain in the scheme of things, but way more than I ever spent on a single make up item). But oh boy howdy was it ever money well spent. This is by far the best mascara I ever used. Clumpless, great staying power, and it's really no joke- I look like I've got double the lashes

laceydu says: I will recommend your shop and this GREAT mascara to all my friends!! Thank you, just what I've been looking for!!

bethanyroseus says: No eye issues with this. This formula is very smooth.

aedavis2011 says: Loved this mascara! It lasted all day and did not smudge. It just glides on my lashes for a nice full look! Best natural mascara!

Komita says: I really like this mascara, I didn't even expect it to be so good, doesn't smudge, feels soft on the lashes, doesn't make my eyes water if I get a little bit in there. Will buy a full size mascara!

JubalandTiger says: I love the mascara! It's feather light and coats every lash for a defined and delicately articulated look. Its a far cry from all the drugstore goo I've been struggling with until now. You've made me a convert!

princessflavia says: LOVE this-- thank you!

sbfairy says: Very lengthening.

freakishduck says: This mascara is awesome! It holds up well to moisture and makes my lashes look so much fuller than my previous drugstore brand. I was pretty skeptical of buying make-up from Etsy but my search for a decent, cruelty free mascara that costs less than $20 was getting me nowhere. I was lured to herbanluxe by its "sample" sized mascara. I say "sample" in quotes because a very decent size, much larger than I was expecting. The clear packaging is a great idea and I also love that she included instructions for the products I ordered (believe me, I need them!). To top it all off, the shipping was very fast. I would certainly buy this again!

kaoshea87 says: This is amazing!! The brush separates so well. This is what all those commercials promise. Lovely product!

HeylaniJewelry says: Mascara is Awesome! Fascinates me that someone can 'hand-create' such a great mascara!!!

distilled water, arabica gum, vegetable glycerine, candelilla wax, ozokerite wax, carnauba wax, iron oxide, mica, provitamin B5, caprylyl glycol (natural preservative)

for more information on the preservative used, please see the Cosmetic Database rating and information http://www.ewg.org/skindeep/ingredient/701067/CAPRYLYL_GLYCOL/
Copyright © 2014 HerbanLuxe
All rights reserved
Content and images created by Myra Roldan for HerbanLuxe

Frequently asked questions about herbanluxe

Yes. We do offer several of our products for wholesale. Please refer to our wholesale line sheet for additional information.
Our product labels can be created in custom sizes. Buyer must provide the dimensions of the label they need for their packaging. We are unable to determine label size based on a packaging image.

To figure out your labels circumference and height - use a piece of string or ribbon and a ruler. Wrap the string around the packaging, mark the beginning and end points and measure the string on a ruler to get the width. Use the same technique to determine the height.

Hot stamp labels are all single color. Labels for flavor / scent variations are a new setup for each. Purchase accordingly and ask questions. .


New Formula BLACK WATERPROOF Vegan Mineral Mascara - Great for Sensitive Eyes {Full Size}


  • Handmade item
  • Materials: distilled water, arabica gum, vegetable glycerine, candelilla wax, ozokerite wax, carnauba wax, iron oxide, mica, provitamin B5
  • Ships worldwide from United States
  • Feedback: 1683 reviews
  • Favorited by: 1139 people