Digital file type(s): 1 PDF
Download and use this workbook to uncover the 'why' of your personal brand or creative small business.
Having a clearly defined purpose statement for your brand gives you clarity for everything else you do in business - from product development to marketing - because it acts like your brand's center of gravity.
Without a purpose statement, it's easy to drown in a sea of confusion about who you are as a company, what your main focus should be, and how to communicate with potential customers effectively.
USE THIS WORKBOOK IF YOU WANT TO:
✨Find your 'why'
✨ Create a purpose-driven company
✨ Come up with a unique tagline or slogan
✨ Write a killer 'About' page on your website
✨ Define your brand's origin story
✨ Build a strong foundation for your brand identity
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