Effective use of Gift Vouchers and Special Offers

Implemented by enterprises of all sizes and types, these two marketing tools are integral parts of any marketing plan. They both possess huge potential to help achieve sales and marketing goals, but if not thought through and structured correctly can work against us.

Effective Use of Gift Vouchers & Special Offers reveals in concise and practical terms how to evaluate the options available to the SME, which actions should be avoided under what circumstances, and how to achieve even more than just the desired result.

It teaches:
The real value of a Gift Voucher
Who can use Gift Vouchers
What Gift Vouchers mean for your business
Promoting Gift Vouchers and Special Offers
Setting Special Offer goals
Types of Special Offers

If you're making use of Gift Vouchers or Special Offers – or both – then this guide is for you.