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Vintage Metal Sign Calvert Reserves Perpetual Calendar 1950s Whiskey Advertising Sign

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Wonderful vintage metal advertising sign for Calvert Reserve whiskey doubles as a perpetual calendar, with knobs on the sides to change the date and day of the week. "Calvert Reserve, the whiskey with more power to please" is the slogan, with a picture of a liquor bottle and a gloved hand holding up a shot.

The sign is enameled metal, with metal knobs, paper days and dates, and a plastic cover over the calendar part. The back has a hole near the top for hanging on the wall and says "Made in Japan" near the bottom. On the front bottom right are Calvert Distillers Co., N.Y.C.--Blended whiskey: 86 proof--65% grain neutral spirits.

Calvert Reserves was an American blend or whiskey reportedly introduced after Prohibition ended and popular into the 1960s. This logo (the script on both Calvert and Reserve), slogan, and hand raising the glass were used in advertisements about 1959.

The sign is in very good condition. It has a only a few scratches on the enamel. The knobs turn easily, and the paper days and dates are in pretty good condition. The plastic over the calendar part is dirty and tends to slip out of place, though it can be pushed back.

Size: 8 x 11 inches (20.2 x 28 cm), excluding knobs

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Vintage Metal Sign Calvert Reserves Perpetual Calendar 1950s Whiskey Advertising Sign


  • Vintage item from the 1950s
  • Materials: metal sign, paper calendar days and date, plastic covering over days and dates
  • Ships worldwide from United States
  • Feedback: 1322 reviews
  • Favorited by: 79 people