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The Language of Description: An Online Seller’s Word Reference Guide

This seller’s quick reference guide is a compilation of word lists for writing clear and compelling product descriptions for Etsy or other online venues. An invaluable resource for selling online and helping move your business forward, you will turn to it again and again for inspiration.


"A must have for etsy or ebay store owner. I can see myself using this forever, worth every penny and some thanks, highly recommended"

"I just got it today and used it immediately. It's wonderful! A++++ Thank you"

"Very helpful!"

Don’t sabotage your sales with boring or incomplete product descriptions that use the same old overused words! Buyers need to see, feel, imagine, touch, and taste the beauty and perfection of the item to feel good about making a purchase. You need to not only describe the features and benefits of your item, to paint a picture with words, but also to help your customers imagine how it will integrate into their lives, how they will feel when it belongs to them.

The word reference guide includes:
• words that describe size, dimension, quantity, weight, shape and form
• words for colors and words that describe finish or appearance
• words that describe pattern and texture
• a long list of descriptive adjectives, including words for intangible qualities
• action words that describe what the item will do, and what it will do for the buyer
• list of phrases that tout benefits
• words that describe your audience or market
• words that describe your technique or craft
• list of art styles, design eras, style subcultures
• glossary of Etsy’s Style Categories, defined
• words that describe era or time period
• list of types of events, seasonal themes, and a master list of holidays

See second image at right for full Table of Contents

You know that your descriptions should be longer and more interesting and lively and, well, more descriptive. But what if you sit down to write them and find yourself at a loss for words? Even if you have excellent writing skills, it can be very difficult to accurately describe and sing the praises of your own creations.

This guide is a quick resource for finding the right words to make your descriptions pop and eloquently convey the true qualities and benefits of your creations or finds. Having this “word bank” at your fingertips will help you convey more thorough and accurate information, capture the buyer’s interest, tell your item’s story, and make a compelling case for purchase.

The word lists are full of positive words that evoke positive feelings, and are geared specifically toward the types of items sold on Etsy and other handmade and vintage venues. The lists can serve not only as inspiration for describing the items you already have, but also as inspiration for future art ideas or product development.

THIS GUIDE IS A 30-PAGE PDF DOWNLOAD. After purchasing a digital file, you’ll see a link to the Downloads page. Here, you can download all the files associated with your order. Downloads are available once your payment is confirmed. If you paid with PayPal or a credit card on Etsy, confirmation may take a few minutes.

©2012 Visuaria Publishing.
NOTE: All Rights Reserved, please do not copy or share this e-book. It is for your personal use only.

It will be sent to the e-mail address you have on record with Etsy, unless you designate otherwise when you place your order.

DISCLAIMER: This guide is not endorsed by or affiliated with Etsy, Inc. or Etsy.com. The term “Etsy” is a registered trademark of Etsy Inc.

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The Language of Description: An Online Sellers Word Reference Guide E-Book

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