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Behold perhaps the most breathtaking photo type specimen book ever created—Photo-Lettering, Inc.'s Alphabet Thesaurus, Volume 2: A Treasury of Letter Design. Assembled by a team of master letterers and type designers including the famous Ed Benguiat, this reference manual of letters was published to allow creatives and type directors to select the ultimate lettering for their logotypes and advertising jobs. Photo-Lettering—or PLINC as they were affectionately known—were located in the Murray Hill district of Manhattan, strategically placed blocks away from the rows of ad men on Madison Avenue. These "Mad Men' would have been the top customers for Photo-Lettering.

House Industries currently owns the entire Photo-Lettering archive, and many of the typefaces seen in this specimen (like Behemoth) are available for digital use through their Photo-Lettering website. So this may be one of the most useful 1960s/1970s type specimens you'll ever own!

Thanks for looking, and definitely contact me with any questions.

Photo-Lettering Alphabet Thesaurus Vol. 2 1960s PLINC Type Specimen Book Photo Typography Mad Men Era Advertising


  • Vintage item from the 1960s
  • Material: paper
  • Ships worldwide from United States
  • Feedback: 109 reviews
  • Favorited by: 12 people