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This is a lovely 1940's vintage day dress in sheer cotton with a joyful print of over-sized blue flowers with large yellow centers, and light green leaves. There are also black leaves and a white background, giving this print a lot of depth and charm.

The buttons are covered with white crochet yarn, and the front of the dress, the collar and sleeves are all edged with white piping. It buttons all the way down the front. There are pleats below the waist seam, and it has its original self-fabric sash belt.

The label is "Fashion Frock" which was a company that started in the 1920s based in Cincinnati that employed women to sell clothes, from sales cards and catalogs, door-to-door. By taking orders they bypassed the retail shops and were able to offer lower pricing. Their advertising motto from this period was "Be Fashion-Wise, Be Thrifty... Wear Fashion Frocks."

This dress is excellent clean vintage condition. A few stitches are loose on the sash and there is a teeny spot on the skirt, but the fabric and label still feel crisp as though it was never worn.

About a size Medium. The bust measures 38 inches, the waist is 30, hips are open to 52 inches, bodice length is 17 inches and total garment length is 42.5 inches.

1940s Vintage Floral Day Dress Fashion Frock Blue Green Cotton WW II M


  • Vintage item from the 1940s
  • Material: cotton
  • Ships worldwide from United States
  • Feedback: 528 reviews
  • Favorited by: 23 people