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Darling floral day dress with a lovely feel to the fabric. Cute cuffed sleeves, ascot bow, and it zips up the front with a pink metal zipper. Pleated skirt with hidden side pockets. Great for spring and summer and even into fall with some brown tights and boots!

Label--- an exclusive Penney's Fashion, stated size 16 1/2
Era-- late 1940s or 1950s
Condition-- great condition, I don't see any issues other than it has belt loops but no belt
Care-- handwash or dryclean
Material--- smooth with stretch, I am unsure of the kind it is man made

Measurements ( these have been doubled for you at the bust, waist and hips)
bust 42" due to the shape, though smaller or a bit larger would look fine
waist 30"
hips 56"
length 40.5
Bust could stretch to fit a bit more, waist can not stretch.

Measurements are carefully taken with the garment flat and doubled where appropriate. Remember to leave room for comfort and be familiar with the shapes and fit styles of the decade. For best results, compare measurements of a similar fitting garment you enjoy wearing.

Thank you for looking. Please review my shop policies before making your purchase.

Frequently asked questions about BlackRibbonVintage

I measure all of my clothing laying flat. I recommend that you take your tape measure and measure something you own that is similar in style and compare to the measurements I have provided. I measure the shoulder seam on the back side from seam to seam. Chest is measured from armpit seam to armpit seam. Waist is measured across where the waist naturally curves in or where waist seam is. Hip is measure about 9 inches below the waist seam. Length is measured from the top of the shoulder to the hem. If you have any questions on fit please message me. Modern sizing is very different. You can be a small in one brand and a large in another, so I cannot tell you if this will fit you based on a generic size. I cannot accept returns due to poor fit.
I have a shop cat. There is a good chance Lucy has been around the vintage. After items are listed they go into a special storage space where she does not get to go. I do not allow her to roll around, play in, or generally be on top of the garment ever. If you are highly allergic I recommend having the item cleaned on arrival. I'm a non smoker :)
Most vintage will not hold up well in washing machines. To keep your vintage looking good and lasting another life time I recommend hand washing, unless it is a Dry Clean Only garment. Sometimes just hanging a garment outside on a breezy day will freshen it up just fine. I do not sell garments that I believe are dirty. I hand wash a lot of what I list, but not everything. Sometimes with vintage it is best not to clean. I have ruined many garments thinking everything needed to be hand washed, soaked, dry cleaned. If you have a question about a particular item and whether or not it has been cleaned please message me. I am also happy to offer my opinion on cleaning.
I often use grocery bags and other re-usable materials to package items.
Lay Away can be arranged on items over $100. I require a 20% non-refundable down payment to hold the item. A payment plan will then be set up to have the item paid off in roughly one month. Please message if you're interested in working something out!

1940s 50s Penney's Feminine Floral Day Dress 30 " waist 42" Bust Large


  • Vintage item from the 1940s
  • Only ships within United States.
  • Feedback: 366 reviews
  • Favorited by: 24 people