Home baker and mum of 2 little boys trying to upscale your cupcake business
Hi, I’m Maggie, a mum of two little boys, a full-time worker, and a passionate home baker based in the Northern Rivers.
My journey started in my own kitchen, baking cupcakes, treats and bento cakes for family, friends, and small orders on the side. As I grew my baking, I noticed something frustrating, most cupcake box inserts available all looked the same, with very limited options and inconsistent sizing.
So I decided to create my own.
What started as a way to improve my own packaging quickly turned into something more. After redesigning my Etsy shop and introducing my own inserts, I began receiving orders, and realised this could help other bakers too.
Designed by a Baker, for Bakers
Every insert in my shop has been personally designed, tested, and used by me in real cupcake orders.
These aren’t just digital templates, they’re practical tools I’ve used to:
• elevate my own cupcake presentation
• create a more professional, consistent look
• increase the value of my baked goods
• generate extra income through better packaging
Because I use them myself, I focus on making sure they are simple to assemble, functional, and visually beautiful.
Who My Products Are For
My templates are designed for:
• home bakers creating special gifts
• small baking businesses wanting to stand out
• party planners styling dessert boxes
• anyone who wants their cupcakes to feel like a complete gift experience
My Mission
I believe presentation matters just as much as taste.
My goal is to create simple, practical, and beautiful inserts that help you elevate your cupcakes, whether you’re gifting them or selling them.
I want you to feel confident that you’re purchasing from someone who truly understands your needs, because I’m doing the same thing alongside you.
A Little Dream Behind It All
Owning my own bakery has always been a dream of mine.
This shop is one step towards that, building something from home, sharing what I’ve learned, and helping other bakers grow along the way.
Thank you so much for supporting my small business 💛
Maggie