FORMA
Way back in the old times my first instinctual urges to connect my life with clothes and garments resulted in the form of dress rental.
In the course of time, it had to be brought to halt.
As I had been bearing my second son, I had a lot of spare time to develop new traits and competences.
Embroidery turned out to be a real deal-breaker for me, thus I decided to dive into the topic and explore all the existing nuances and intricacies of the matter.
Within a surprisingly rapid course of time, the chosen topic of interest bloomed.
For approximate of 6 years we have been crafting dresses for national dancing collectives \ troupes; they were renowned for a specific recognizable aesthetics.
While on it, we almost simultaneously started designing and crafting garments for a number of show-biz icons, and pop stars.
As each stage progressed, we have spread our competences and expanded the product lines to creation of thought out scenic, traditional and wedding apparels.
The pieces that inspired me most at that stage were the costumes for sports & ballroom dancers, they were the most challenging ones, but it gave a lot of satisfaction in return when executed perfectly.
I always favored working with complex cuts, embroidery elements, and precious metals decorations.
At some point, I realized I was very obsessed with an idea of spreading the awareness and sharing these aesthetics further to the masses.
With each new piece we issued I kept having this accumulative willingness to share the principles of ultimate lightness and coziness to all women.
I have kept meditating on how these should look, pinning down the concepts for later.
In 2012 I implemented all of these accumulated ideas and aesthetics within Forma concept brand.
As of now, the production is in hands of artisans’ team that were carefully selected throughout the period of 16 years, since the moment the very first dress was completed by our atelier.
As time went on, we came to understanding that if we are to achieve an unconditionally perfect fit, the dresses shall be crafted exclusively according to individual measurements. Which makes them one of a kind; we can change both the cut and embroidery, or, for instance, make a colour inversion.
Our dresses are eco-friendly.
Our dresses are suitable for vegans and are non-allergic.
We do our best to collaborate with outstanding designers so that our dresses looks uncompromisingly fresh and trendy.
We hope that our dresses will become your very favorite.
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Reviews
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Kristin on Mar 5, 2026
5 out of 5 starsThese gloves are unbelievably gorgeous! Five stars is definitely not enough
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Becca on Mar 24, 2025
5 out of 5 starsTook a while to arrive but seller warned of this, so timing was as expected. Fun accessory and well made.
Natalia responded on Mar 26, 2025
Thank you so much for your feedback! ✨💕💗 Unfortunately, face to the current situation in Ukraine, we still facing delivery delays.
About FormaBrandStore
Shop members
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Yuliia Vorobeichyk
Customer Service, Shop Manager
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Gabriela
Shop Manager, Customer Service
Shop policies
Shipping
Customs and import taxes
Payment options
Returns & exchanges
Cancellations
Cancellations: not accepted
Please contact the seller if you have any problems with your order.
Privacy policy
More information
Frequently asked questions
Custom and personalized orders
Please note, to make a custom embroidery pattern special program for embroidery machine should be written. That's why depending on the difficulty of print and the number of new elements (not from my library) price of customization can vary between 15-30$ per item (if the amount of work is big price can be higher)
For custom design either write me (“message seller” button under the listing you want to make custom) or click “request customization” on the main page of my shop (in the left corner under categories)
Also, you can change the color of the material or make some minor changes free of charge!
Sizing details
In every listing where different sizes available there is a picture with instruction. If in my standard table of sizes nothing fits you please choose the option "custom size" or contact me and I'll make it perfect fit :)
Gift wrapping and packaging
All my items are packed in a branded bag, but I can also make it beautifully wrapped for extra costs.
Wholesale availability
For questions about wholesale please contact me directly.
Payment options
The best way to buy something at my shop is to use PaPal, but if you have trouble with it or don't have PayPal contact me for other variants.
I am happy to tell that now I can accept credit cards of all banks, and ApplePay and GooglePay as well, for this type of payment please choose "other option" when ordering and I'll send you a link to the payment service I use.
Express delivery
I offer free delivery to my customers. Normally it takes about 2 weeks to deliver the order. But due to quarantine, this time can be prolonged up to 4-5 weeks. If you want to use express delivery I can offer UPS or DHL as a carrier, it costs around 50$ (varies due to country and weight).
Proper care
I appreciate my clients a lot and want my products to bring joy as long as possible. For this you should follow a few simple care rules:
1. Hand washing only.
2. Do not wring clothes or use the dryer.
3. After washing, lay the piece on a horizontal surface and leave until dry.
4. Steam iron at low temperatures for delicate fabrics only.
Follow these four tips and the wearing time of your item will crease significantly!