Behind Joyella Design
Hello — I’m Sam, the maker behind Joyella Design.
I’m dyslexic, and for a long time reading wasn’t something that came easily or joyfully to me. As a child, I struggled to keep up, found reading exhausting, and often felt left behind. Books weren’t a comfort then — they were something I worked hard to get through.
It wasn’t until later in life that my relationship with stories began to change.
Slowly, carefully, and in my own time, I found my way back to books — not as something to rush or perfect, but as something to savour. That shift changed everything. Reading became about atmosphere, feeling, and escape rather than speed or achievement.
Joyella Design grew out of that experience.
Today, I create bookish gifts inspired by quiet moments, cosy rituals, and the magic found between the pages of a well-loved story. From enamel pins and stationery to blind date books, each piece is designed to celebrate reading as something personal, imperfect, and deeply comforting.
If you’ve ever read slowly, reread favourite lines, or taken your time finding joy in books — you’re very welcome here.
Thank you for being part of this little bookish corner of the internet.
Happy reading, always 🤍
