Modern heirloom jewellery handcrafted with pearls, natural gemstones and meaningful design.
Roohdaari was born from a love of stories—the ones we inherit, the ones we create, and the ones we carry with us through the pieces we wear.
Founded by me, Shreya, Roohdaari began as a celebration of India’s rich artisanal heritage and has since evolved into a jewellery studio dedicated to creating contemporary heirlooms. Today, each piece is thoughtfully designed in India and brought to life through skilled craftsmanship, combining timeless materials with modern sensibilities.
I draw inspiration from nature, emotion, memory, and the quiet beauty found in everyday moments. Freshwater pearls, natural gemstones, sculptural forms, and symbolic details often find their way into my designs, resulting in jewellery that feels both personal and enduring.
Most Roohdaari pieces are created on a pre-order basis. This slower approach allows us to focus on quality over quantity, thoughtful craftsmanship over mass production, and designs that are made to be treasured rather than simply consumed.
We work with high-quality gold-plated silver and brass, carefully sourced pearls, natural gemstones, and artisan techniques to create jewellery that balances elegance with individuality. No two gemstones are exactly alike, making every piece subtly unique.
At its heart, Roohdaari is about adornment with meaning—jewellery that becomes part of your story, accompanies your milestones, and is cherished long after trends have passed.
Thank you for being here and for supporting independent design, slow craftsmanship, and the beauty of pieces made with intention.
— Shreya