Salted is a design project, focused on merchandise with labels that carry values and communicate possibility, and on photography and design that celebrate place, perspective, humanity, and Nature. The Salted name is a reference to ocean air and weather, and to the hearty, determined, yet relaxed atmosphere and culture of the New Jersey coastline.
Our Nova York designs aim to capture a cultural convergence that makes for constant learning, selfless leadership, excellent teamwork, and high levels of performance on the world’s toughest stage.