SheaGoldCo

After working for many years in healthfood stores, and constantly raving about the extraordinary benefits of shea butter, I set out to elevate natural shea butter by figuring out how to improve its scent, performance, and aesthetics while strictly adhering too and even amplifying its natural properties. I was fortunate to befriend the former Director of Make Up Innovations, for one of the largest beauty brands (E. Lauder), and together side by side we researched and experimented with this idea. During that time I discovered Helichrysum Italicum, an incredible beauty oil ("Immortelle," ) sometimes used in boutique perfumery, and began conceiving a few other complimentary products containing my favorite ingredients, creating them from scratch, by hand in a cosmetic lab,. All done in-house, two people, from start to finish, adhering to the principles I was using personally: unprocessed/native wildcrafted oils, deconstructing common formulations into better more original blends techniques and formulations never done before, prioritizing aesthetics, synergy and scent borrowed from natural perfumery, without using preservatives or fillers, mixing these esoteric anhydrous creations with real gold, in order to carry the ingredients deeper into the skin over typical water based formulas. www.sheagoldco.com