SO GOOD : The Story
We make beautiful, small batch, handcrafted skincare : BEAUTY WITH A PURPOSE
How we came about
So Good began in Hong Kong out of a lifelong struggle with bad skin and search for solutions. Living in a generally hot and humid, it is a fairly challenging environment for maintaining good skin. The humidity outside, and dry air conditioning indoors, high pollution levels and environmental stressors all take a toll on us with the humidity creating a breeding ground for germs.
With skin just bad enough to be annoying, it kept us trying new products, we tried pretty much anything that was recommended or advertised.
Finally with a too large and growing collection of cosmetics & skincare products which didn’t work and a general belief in the strength of natural ingredients we turned whole heartedly to plant based alternatives.
So Good Botanicals came about in the spare bedroom of a Hong Kong apartment.
All our formulas are created by us and tested on us, friends, family and real people. We never test on animals – they don’t really care about skincare products…
BEAUTY ACITIVISTS
Like almost everyone we had bought into the oil free/ fat free culture and it wasn’t working for us – neither in diet nor in skincare. We only ended up with dry, greasy, ashy, high maintenance skin.
To fix this we took a different approach - skincare that’s high in healthy fats. Instead of starving our skin into submission our approach is TLC.
We believe problem skin needs more care & more nourishment. The products we had been using stripped our skin of all healthy fats. What we bring are products which are very high in natural antibiotics, antifungals, anti oxidants and natural vitamins, minerals and essential fatty acids. This combination has brought us very successful results in tackling skin issues. It has brought us healthy, stronger skin with the ability to fight off every day stressors.
OUR BELIEFS:
Only natural and organic ingredients
Zero synthetics
Zero Petrochemicals/ Petroleum derived products
Absolutely No Animal Testing, Cruelty free products
Thoughtful packaging
Transparency – you will always know what you are using with our products
Always striving towards improvement
PHILOSOPHY: PLANT POWER
We believe in beauty from the earth. The ability of pure plant based ingredients in giving us truly natural, beautiful and fresh looking skin.
WHY NATURAL AND PLANT BASED PRODUCTS:
Less processed plant based ingredients have an abundance of natural Vitamins, fats and other goodness for our skin. It’s worth the extra effort that goes into using them and the result is amazing luminous skin.
We wanted skincare that performs, nourishes our skin, making it stronger from the inside out.
Our ingredients are of the purest nature, carefully chosen for their therapeutic abilities, food grade plant oils and botanicals. We use no fillers, all our ingredients are ‘active’ and selected thoughtfully. We wanted the best going into our products and going on our bodies.
What’s not in our products:
Parabens
Petroleum/ Petrochemicals
Sodium Laureth Sulphates/ SLS/SLES
Phthalates
Fillers
Artificial Fragrances
Formaldehyde
Ethanolamines (DEA, TEA, MEA)
Polyethylene Glycols (PEG Compounds)
Propylene Glycols
Silicones
Oxybenzones
Synthetic Colors
Isothiazolinones