We’re releasing our latest Seller Census report while announcing the launch of the first ever Congressional Microbusiness Caucus.

At Etsy, we’re proud to support and empower 1.7 million* active sellers around the world. These creative entrepreneurs are not just the heart and soul of our business, they’re part of a growing global economy of independent workers. Just last year, $2.84 billion in goods were bought and sold globally in Etsy’s markets -- that’s more than the GDP of 29 different nations. Today, more people than ever are choosing to work independently outside of the traditional full-time employment model and combine income from multiple sources.** In many ways, Etsy sellers are emblematic of these larger economic shifts. Today’s release of our 2017 US Seller Census, Crafting the Future of Work: the Big Impact of Microbusinesses, paints a clear, powerful picture of the Etsy sellers who are helping to fuel this movement. As you’ll see from our findings, Etsy is powered by true microbusinesses that have less than ten people. The vast majority are actually one-person operations. Policymakers can help this flourishing new economic driver by supporting the issues that matter most to these businesses. Today, we’re also proud to announce the launch of the first ever Congressional Microbusiness Caucus, co-chaired by representatives from both major political parties. Through our public policy efforts, we hope to elevate the needs of microbusinesses by working directly with our community to make their voices heard. Here are some of the key findings from our 2017 US Seller Census, which helped inform our work around the formation of this new Caucus:
- Etsy sellers challenge conventional notions of entrepreneurship: Most US Etsy sellers are women (87%), and they’re more likely to be younger than the typical business owner. More than half are operating microbusinesses for the first time on Etsy, and many (28%) live in rural communities.
- Etsy sellers want to achieve success on their own terms: Almost all US Etsy sellers (97%) run their shops from home and more than three quarters (77%) are one-person operations. And while most (74%) consider their shop to be a business, they don’t conform to typical stereotypes of mom-and-pop shops. In their microbusiness operations, US Etsy sellers prioritize flexibility and creativity in addition to the bottom line.
- They may be microbusinesses, but they create meaningful economic impact: For 32% of US Etsy sellers, their creative business, both on and off Etsy, is their sole occupation. For the rest, their creative business supplements income from other jobs, and supports local manufacturing and retail partners.
- Etsy sellers represent larger changes in the economy: With more people than ever pursuing opportunities outside the traditional nine-to-five paradigm, the majority of US Etsy sellers (53%) work independently, and only 32% have traditional full-time jobs.