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Etsy Releases 2020 Kids Trends

‘90s nostalgia, kid-friendly crafts, and playroom upgrades are spiking in searches.

Image credit: BloomOwl 

With people spending more time at home than ever, new trends for kids and babies are emerging from this unprecedented period. 

Parents are looking to cherished memories from their own childhoods for inspiration – with activities like tie-dye, puzzles, and kid-friendly crafts on the rise – and turning to Etsy for everything from magical playroom additions to creative indoor activities to keep kids engaged (and their own sanity in check).

Keep reading for everything shoppers need to know to have the coolest (and most engaged) kids on the block this year.**

‘90s nostalgia 

If you’re a ‘90s kid like me, you’ll definitely recognize the fashion, decor, and games making waves with today’s kids. While almost everything we loved from the ‘90s is back in style, tie-dye is undeniably leading the charge with a 318% increase in searches for kids tie-dye items*. Other rising stars include daisy items, up 66%*, jump ropes, up 228%* and kids overalls up 15%*.

Grid Mint Baby Socks, Flower Child Tie Dye Crop Top, Neon Pompom Hair Clips, Hand Painted Daisies Denim Overalls, Castle Sidewalk Chalk, Unicorn Fanny Pack

Playroom upgrades

As we continue to spend more time at home, it’s no surprise that shoppers are upgrading their playrooms to give their little ones a space of their own. Shoppers are increasingly searching for items that not only help make playtime with their little ones active and fun – like climbing gyms, with searches up 680%* and play mats, with searches up 85%* – but also promote relaxation, with searches for bean bag chairs up 145%*. 

And for shoppers looking for playroom decor inspiration, kids are loving cartoon dinosaurs, and mid-century-inspired school fish motifs. In fact on Etsy, we’ve seen a 71% increase in searches for dinosaur wall art or decor*, and a 37% increase in searches for school of fish items.* 

Handmade Indoor Swing, Tall PLAY Room Letters, Classic Dino Wallpaper, Rainbow Fish Wall Decals, Dusty Green Plywood Play Kitchen, Large Round Floor PillowsEarth Friendly Mats

Quiet time 

Mindfulness isn’t just for adults – it’s equally important to give kids an opportunity to self-reflect and participate in soothing, quiet activities (and give parents their own opportunity for some quiet time). On Etsy, this calming trend is taking hold: there has been a 198% increase in searches for quiet activity books*, a 164% increase in searches for yoga items for kids*, a 158% increase in searches for kids puzzles*, and a  107% increase in searches for kids journals*. Namaste for the entire family. 

Priya Dreams of Marigolds & Masala Children's Book, Monochrome Wooden Name Puzzle, Transport Puzzle, Quiet Time Activities for Kids, Wood Pegboard, Grapes Stacker ToysGratitude Journal For Kids

Kid-friendly crafts 

Many people have turned to crafting over the last few months and kids are no exception, as parents look to off-screen activities to keep them engaged. On Etsy, we’ve seen kid-friendly crafts spike in popularity, with searches for DIY kits for kids up 336%*. More specifically, there has been a 648% increase in searches for kids sewing kits*, a 692% increase in searches for friendship bracelet kits*, and a whopping 2,575% increase in searches for kids paint by number kits*. Creativity for the win!  

Kids Sewing Kit, Articulated Pirate Paper Doll, Paint Your Own Super Tiara, DIY Keychain Painting Kit, Friendship Bracelet Making Kit, Stuffed Fox Felt Animal Kit

Photo worthy-nurseries

As virtual introductions to newborns become the new normal, we’re seeing an increased interest in parents creating show-stopping, camera-ready nurseries. On Etsy, we’ve seen a 81% increase in searches for nursery buntings or garlands*, a 49% increase in searches for nursery mobiles*, and a 6% increase in searches on Etsy for nursery wall stickers and decals*, telling us that shoppers are going above-and-beyond to create stylish spaces for their little ones. 

Personalized Monster Stacking Blocks, ABC Nursery Print, Big Warm Rainbow Wall DecalPersonalized Felt Bunting, Luna Moth Mobile, Sun and Moon Prints, Custom Name Wooden Blocks

Little helpers   

Whether it’s drying the dishes, baking a cake, or cleaning the house, kids are becoming more involved – and excited! – to help with daily household tasks. There’s been a 247% increase in searches for Montessori towers*, a 118% increase in searches for kids step stool*, and a 43% increase in searches on Etsy for chore charts*, making it that much easier for the kiddos to lend a helping hand. 

Kids Wooden Kitchen Helper Tower, Dry Erase Chore Chart for Kids, Crib Pocket OrganizerKids Apron 

*In the last three months, compared to the same time the previous year.

**As with all children's toys, adult supervision is required. Products that contain small parts may pose a choking hazard and should not be used by children under 3.

Dayna Isom image
Dayna Isom

Dayna Isom Johnson is Etsy’s resident trend expert. Always on the hunt for the latest and greatest products, Dayna keeps her finger firmly on the pulse of the hottest market trends, up-and-coming Etsy designers, and sellers with exciting stories.