Etsy is home to more than 6 million driven and resourceful entrepreneurs. With so many options for where they could sell their goods online, we know sellers choose to run their businesses on Etsy in part because of our built-in audience of more than 90 million buyers. We’re always focused on growing this community, which is why we’re continuously investing in amplifying the Etsy brand out in the world, and expanding our suite of tools to help bring our sellers’ special items to new buyers.

We also know that many Etsy sellers are investing in building their brands, and want to proudly share their shops in their own marketing channels and with their friends and families. We recognize this is hard work, and that our sellers’ marketing savvy benefits our entire Etsy ecosystem. Today, we’re excited to launch Etsy Share & Save, a program that rewards sellers when they bring sales to their Etsy shops.

Saving on Fees: How it Works

We’ll provide participating sellers with unique links they can share on channels outside of Etsy to promote their items. When buyers visit a seller’s Etsy shop via their link and make a purchase, Etsy will take 4% of the order total off the seller’s bill, helping them save on fees.

Etsy sellers value the freedom and flexibility to run their shops in the way that makes the most sense for their businesses, and Share & Save is designed with their feedback in mind after extensive testing. All sellers are eligible to participate, whether they are experienced shops with thousands of sales or just starting out. Joining the program is free, and the trackable links are easy to use. Share & Save is completely optional. Sellers can learn more about opting in and the program’s details here.

Making the most of Share & Save

To help sellers take advantage of Etsy Share & Save, we’ll be rolling out ample resources in the coming weeks. These will include tips and tricks sellers can use to promote their shops on their own channels, for sellers with all levels of experience – from marketing experts to those just getting started. First, I’m thrilled to invite sellers to join me for a deep-dive workshop on Share & Save on Sept. 21, as part of Etsy’s Holiday Workshops. We’ll take a closer look at how Share & Save works and how to make the most of it.

We’re always working to expand the range of tools and services we offer to help our sellers grow. We can’t wait to see all the creative ways our sellers will leverage Etsy Share & Save to help build their business, connect with new buyers and create an even more joyful shopping experience on Etsy, this holiday season and beyond.