Disregard everything you thought you knew about Valentine’s Day. This year, we’re giving the love-centric holiday a much-needed makeover with non-traditional gifting ideas geared towards all those special people you want to celebrate. Because we believe love has no boundaries. According to the National Retail Federation, nearly half of US adults (55%) made plans to celebrate Valentine's Day last year, and our research shows people are gravitating towards personalized gifts, items with clever messaging, and some folks simply want to pamper themselves. Shoppers know they can count on Etsy for one-of-a-kind gifts that really speak to the heart, so ahead of Valentine’s Day we’ve rounded up the freshest gifting ideas for everyone on your list, from your Mom to your work spouse.

ROSES ARE RED, KEEP OUR EARTH GREEN

Sustainable Stems

Show planet earth some love this Valentine season by keeping sustainability top of mind when gifting. Wooden bouquets and framed pressed flowers are just a few eco-friendly gifting routes that are both meaningful and beautiful. Major bonus: they’ll last oh-so long, an especially thoughtful gift for those who struggle to keep plants alive.

Assorted Origami Flower Bouquet, Wooden Flowers, Fabric Tulips Bouquet, Glass Flowers in Full Bloom, Duo Black Plant and Vase, Paper Bouquet

LOVE FOR ALL

Celebrate All Your Favorite People

Etsy sellers make it easy to say “I love you and appreciate you” with these thoughtful gifts for all the special someone's in your life, from your best gal-pals to your fur babies.

Mum Ring Dish, Heart Dog Bow Tie, Friends Forever Pin, Kid Heart Shirt for Valentine's Day, Happy Galentines Day Card, Heart Catnip Cat Toy Teaser Wand

The Gift of Self-Love

If self-care was one of your ‘gentle resolutions’ for 2019, now’s your time to shine. Whether you're aiming to de-stress with some well-deserved “me time”, or looking to boost gratitude in your day-to-day – these Etsy sellers have made putting yourself first that much easier.

Affirmation Cards, Safe Space Throw Blanket, Beautiful Thoughts Journal, Little Notes of Gratitude Set, Be Kind To Yourself Lapel Pin, Lavender Minimalist Soy Candle

NOT YOUR AVERAGE HEART

Anti-Valentine’s Day

For all those who love to hate on Valentine’s Day – you know who you are – Etsy sellers have got you covered with the best of the best Anti-Valentine’s Day finds. Cupid won’t know what hit him.

Anti Valentine's Day Temporary Tattoo, Anti Valentine Unisex T-Shirt, Anti Valentines Day Nope Mug, You Repulse Me The Least Card, Pizza Is A Fine Valentine Card

Anatomical Hearts (Yup, you read that right)

We dubbed 2019 the year of ‘keeping it real’, and we’re taking a literal approach this Valentine’s Day. If lovey-dovey, mushy VDay traditions and gifts aren’t your style, you’re not alone. Many love birds are yearning for a new way to ‘pour their hearts out’ in a not-so-overly-sweet-way this year – in fact, Etsy has already seen over 32K searches related to “anatomical hearts” in the months leading up to February. We’re seeing anatomical hearts on everything from show-stopping prints to embroidered lingerie.

Embroidered Anatomical Heart Brief, Be Mine Heart, Anatomical Heart Print, Sterling Silver Lapel Pin, Anatomical Heart Card, Anatomical Heart Laser-Cut Artwork

WREATH YOU BE MY VALENTINE?

Romantic Wreaths

If you’re searching for a way to incorporate some VDay spirit into your home decor, look no further than your front door – romantic wreaths are rightfully having a moment. Etsy has over 15K Valentines wreath options, so you can go all out with a pom pom heart accent, or opt for a blush-inspired evergreen wreath that will easily transition into a spring-appropriate statement piece.

Valentine Wreath, Pom Pom Heart Wreath, Modern Elegant Peony Wreath, Valentines Heart Wreath, Gold Leaf Fairy Light Heart, Floral Fiber Art Rainbow

#TBT VALENTINE’S DAY

First Crush

Cue the sweetheart candies and anonymous love notes, because we’re throwing it way back this Valentine’s season. These nostalgic and playful finds are sure to give you flashbacks to your first ever crush – ahh to be young and in love.

Mini XoXoXo Card, Personalised Valentines Heart Recycled Leather Tag, Lips Kiss Rubber Stamp, XOXOXO Pencil Set, Crushing on You Card, Avocado Friendship Keychain Set

90s-Inspired Lockets

Calling all 90s kids at heart: Modern iterations of the quintessential 90s lockets are back in a big way. This easily customizable accessory – from engraved messages to hidden pictures – makes for the perfect personalized gift that will give your loved one major heart eyes.

Heart Constellation Locket, Sandblast Gold Heart Locket, Half Heart Locket Necklaces, Personalized Coordinate Necklace, Silver Ball Locket, Envelope Locket Necklace