noushprojects

HAND MADE PRODUCTS FROM SOUTH AFRICA

On Etsy since 2010

noushprojects

HAND MADE PRODUCTS FROM SOUTH AFRICA

107 Sales

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Manoushka Kraal

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Manoushka Kraal

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About noushprojects

Sales 107
On Etsy since 2010

A love story that resulted in a funky product range!

In the Netherlands I used to work for the Dutch National Theatre as an actress... But I decided to follow my Love to Durban, South Africa!
Here I straight away was bowled over by the amazing rich Zulu craft traditions.
Out of interest, I learned how to do a lot of it myself and in the process decided to try and contemporise particular classical pieces by introducing new colours or adjusting them a bit. They unexpectedly became a little hit and I got approached by a local NGO: Africa!Ignite and asked whether I would be interested in becoming their product designer.
And that is what I did for two years... I developed several successful products during this time. The most popular one of them, the Langazela cushion covers in collaboration with the amazing master crafter Mma Khumalo. The front panel of the cushions are made out of recycled cornsacks that are hand-embroidered with wool. It was wonderful to see that the sacks create the perfect grid for embroidery. Lidewij Edelkoort selected them for the exhibition Memphis Meets Africa that she curated for the Design Indaba in Cape Town in 2013.

In order to focus exclusively on developing products that I really love and giving them all the attention and time I believe they needed - I decided to go on my own and as of June 2013, NOUSH was born.
I still use the same technique of embroidering but decided to explore other materials as well. My new big love and inspiration is "the Tartan bag" also known as "the Ghana must go bag".
I did not know at all there is a big trend at the moment around this particular pattern - after several prominent fashion designers made the print part of their collection. I just always loved it :)
I use it in all sorts of different ways... As lampshades, trims on cushion covers, vases, wall ornaments key rings or as a bag with a make-over!
I make a lot of the products myself, but for the very intense embroidery I still collaborate with Mma Khumalo and her daughter Mpume - they are based in deep rural KwaZulu-Natal...

It would be great if you would also like to check out our website: www.noush.co.za (it will keep growing ... :)

Warm regards,

Noush.

Shop members

  • MaNOUSHka Kraal

    Owner, Maker, Designer, Curator, Photographie

    I'm originally from Amsterdam, the Netherlands but I fell madly in love with an South African artist in New York and we now have a gorgeous four year old daughter Hazel and live in Durban, South Africa :)

  • Bertinah Khumalo

    Creator

    NOUSH would not have been what it is right now without Bertinah Khumalo,also known as MmaKhumalo. She is an extremly talanted crafts women who I toltally adore in the first place because of her amzing eye, but also because of her honesty and power.

  • Mpume

    Creator

    As a small girl MmaKhumalo learned how to do all sorts of different craft, just by watching her Mother do it. She now works closely togther with her own daugther Mpume, who clearly has got her mothers talent for craft!

Shop policies

Last updated on June 23, 2013
Hi there!

I'm Manoushka Kraal, from Amsterdam and living in South Africa with my partner and gorgeous daughter.

I design, create and source beautiful things that have a global resonance but which carry a particular South African flavour.

Accepted payment methods

Returns and exchanges
If you are not happy with the things you bought, you can return them to me, provided they are in their original condition. I'll give you a refund on your purchase and initial shipping costs, however, you'll have to cover the return shipping costs.

Any lost parcels will be re-sent at my expense, but only once. After that, it's a loss for both of us, but hopefully this will never happen ...
Payment
Please use Paypal.

South African and Dutch customers can do EFT payments by arrangement.
Shipping
Everything is shipped from South Africa, using a combination of the South African Postal Service and OCS Global Mail.

You will be notified via email as soon as we have sent off your parcel ... to the USA, delivery is between 7 - 14 days, and to Europe, around 5 - 7 days.

Customs charges are the responsibility of the buyer
Additional policies and FAQs
South African and Dutch customers, please mail me on manoushkakraal[at]gmail[dot]com with regards to orders