an enameled advertising pin for NSU motorenwerke.

NSU originated as the "Mechanische Werkstätte zur Herstellung von Strickmaschinen", a knitting machine manufacturer established in 1873 by Christian Schmidt, a technically astute entrepreneur, in the town of Riedlingen on the Danube. The business relocated in 1880 to Neckarsulm. There followed a period of rapid growth and in 1886, the company began to produce bicycles, the first of them a 'high wheeler' or 'Penny-farthing' branded as the "Germania". By 1892, bicycle manufacturing had completely replaced knitting machine production. At about this time, the name NSU appeared as a brand name.

The first NSU motorcycle appeared in 1901, followed by the first NSU car in 1905.

In 1932, under pressure from their bank (Dresdner Bank), NSU recognised the failure of their attempt to break into volume automobile production, and their recently built car factory in Heilbronn was sold to Fiat
.
In 1957, NSU re-entered the car market with the new Prinz (Prince), a small car with a doubled NSU Max engine, an air-cooled two-cylinder engine of 600 cc (37 cu in) and 20 hp (15 kW). Motorbike production continued until 1968. NSU's last production motorcycle was the Quick 50.