Our Beginning!
We're Ali and Jon, a husband-and-wife team running PurelyPixel.
During COVID, Ali discovered a love for digital design and working with prints. She'd just graduated college and needed a creative outlet beyond video calls and sourdough. She started making things for herself - wall art, planners, organization templates - and I kept telling her people would pay for this stuff.
But life got busy. We were navigating our late 20s - new jobs, relocating, figuring out what we actually wanted to do. Ali kept designing as a hobby, building up a collection of work she was proud of.
In 2023, we finally pulled the trigger and launched the shop. We're both computer science graduates, which means Ali approaches design with an eye for detail and precision, while I handle the technical side - making sure files are formatted correctly, downloads work smoothly, and any issues get fixed fast.
Our philosophy is simple: create high-quality digital products that don't require a tutorial to use. We test everything ourselves before listing it. We keep prices fair because we know what it's like to want nice things on a realistic budget.
This shop combines Ali's creativity with our technical know-how. Real people, real designs, real support when you need it.
Thanks for stopping by!
