AYA's Profile

About

AYA is founded by Aisha Yousaf, a Pakistani American artist who has been immersed in desi* culture from a young age.

With a goal of preserving and shifting the lens on the often forgotten beauty of South Asian & Middle Eastern culture, AYA combines culture & fashion as a platform to talk about racism & inequality. The clothing becomes an interactive tool, shining a light on social commentary with messages meant to be universally translated into any language and across all borders.

  • Female
  • Joined June 10, 2011

About

AYA is founded by Aisha Yousaf, a Pakistani American artist who has been immersed in desi* culture from a young age.

With a goal of preserving and shifting the lens on the often forgotten beauty of South Asian & Middle Eastern culture, AYA combines culture & fashion as a platform to talk about racism & inequality. The clothing becomes an interactive tool, shining a light on social commentary with messages meant to be universally translated into any language and across all borders.

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