Marlo Bontempo's Profile

About

I received a few elastic hair ties as a gift from my cousin, and I loved them so much, I stopped wearing anything else in my hair. I have fine hair which was prone to breakage from cheap ponytail holders, so soft elastic hair ties were such a relief!

I couldn't find anything like them in San Diego, and always looking for a new project, I decided to make my own. I purchased a few yards of several colors of elastic at a fabric store in Downtown LA, and got to work. I had gift tags on my desk from another project, so I slid some hair ties onto a tag to see how they would look. I’d originally intended to sell the ties individually, but they proved to be much more of a statement packaged together.

I began selling them at a boutique where I worked, and they sold out in a few days. Some people had never seen anything like them, while others were…

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  • Female
  • Born on October 1
  • Joined January 10, 2012

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ThePerfectHairTies
Colorful and Glittery Elastic Hair Ties...

About

I received a few elastic hair ties as a gift from my cousin, and I loved them so much, I stopped wearing anything else in my hair. I have fine hair which was prone to breakage from cheap ponytail holders, so soft elastic hair ties were such a relief!

I couldn't find anything like them in San Diego, and always looking for a new project, I decided to make my own. I purchased a few yards of several colors of elastic at a fabric store in Downtown LA, and got to work. I had gift tags on my desk from another project, so I slid some hair ties onto a tag to see how they would look. I’d originally intended to sell the ties individually, but they proved to be much more of a statement packaged together.

I began selling them at a boutique where I worked, and they sold out in a few days. Some people had never seen anything like them, while others were familiar with the concept, but were impressed with the color sets and packaging unique to Perfect Hair Ties. There were more than a few customers determined to collect them all. Some bought them for their daughters and came back to buy more for themselves, and some had to buy more when their friends borrowed (and never returned) them.

I pitched the Perfect Hair Ties to a few of my favorite local shops and salons, and every one excitedly said yes! This past holiday was our first season in business, and I could barely keep up with demand. They’ve been one of the top selling items in every store they’re in, quickly outpacing sales of individual hair ties. Early in 2012, I decided to quit my day job and work full time on Perfect Hair Ties, and I couldn't be happier. I'm thrilled to bring them to Etsy, and I think people across the country will like them as much as Southern California has!

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