We are two lads who formed a paper goods company. We live and work in East London.
In our approach to stationery, we decided to avoid typical messages. We thought about the charmingly “wrong” use of language in cute Japanese stationery, and how these mysterious misnomers are often more evocative than the forced sentiments of commercially-driven greetings cards. We felt this liberated us to be as personal as we wanted, with the hope that even if our messages weren't the most obvious, they would somehow resonate. So captions don't say THANK YOU they say THE RADIO IS PLAYING SUMMER HITS. They don't say GET WELL they say RAINY DAY MIX TAPE CALLED RAINBOW. And so on.
These products are built around stories that have to do with observation and correspondence. At the centre is a nameless protagonist who climbs trees, makes field recordings, wears…
- Joined August 27, 2008