athertonlin's Profile

About

We are two lads who formed a paper goods company. We live and work in East London.

In our approach to stationery, we decided to avoid typical messages. We thought about the charmingly “wrong” use of language in cute Japanese stationery, and how these mysterious misnomers are often more evocative than the forced sentiments of commercially-driven greetings cards. We felt this liberated us to be as personal as we wanted, with the hope that even if our messages weren't the most obvious, they would somehow resonate. So captions don't say THANK YOU they say THE RADIO IS PLAYING SUMMER HITS. They don't say GET WELL they say RAINY DAY MIX TAPE CALLED RAINBOW. And so on.

These products are built around stories that have to do with observation and correspondence. At the centre is a nameless protagonist who climbs trees, makes field recordings, wears…

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  • Joined August 27, 2008

Favorite materials

recycled paper, watercolor, ink, collage

About

We are two lads who formed a paper goods company. We live and work in East London.

In our approach to stationery, we decided to avoid typical messages. We thought about the charmingly “wrong” use of language in cute Japanese stationery, and how these mysterious misnomers are often more evocative than the forced sentiments of commercially-driven greetings cards. We felt this liberated us to be as personal as we wanted, with the hope that even if our messages weren't the most obvious, they would somehow resonate. So captions don't say THANK YOU they say THE RADIO IS PLAYING SUMMER HITS. They don't say GET WELL they say RAINY DAY MIX TAPE CALLED RAINBOW. And so on.

These products are built around stories that have to do with observation and correspondence. At the centre is a nameless protagonist who climbs trees, makes field recordings, wears corduroy and writes letters. There are trains and radios and mysterious buildings. Then there's the girl in the parka and the hoodie boyfriends... Our characters remain nameless and hide their faces. It's kind of like the Peanuts gang except sometimes you can't tell who's who. You can elaborate on the stories using your imagination, and add to them yourself as you use these stationery items.

We apply watercolour paint with tiny brushes. The results appear unabashedly soft in contrast with current hard graphic trends. Perhaps they look like children's book illustrations. The cute aesthetic is underscored by a sense of irony and melancholy. And yet it is always earnest. We keep close to The Smiths lyric, “It takes guts to be gentle and kind.”

Please visit our website http://www.athertonlin.com

SOME NOTES ABOUT USING OUR ETSY SHOP

Because we are a U.K.-based company using a U.S. website, please keep the following in mind.

U.S. customers, we always advise you buy a few small items at a time in order to get a better shipping rate. We ship from the U.K. using printed matter rates and always try to be as economical as possible in the rates we charge.

U.K. customers, please note that the prices here are listed in dollars. Your purchase will be converted to GBP at the current exchange rate. So the way things are, all prices will be a little cheaper in pounds.

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