Jenna Herbut's Profile
It all started with a belt, a Booty Belt actually! In 2002 I was so fired up about my idea, that I decided to write a business plan for one of my University of Alberta marketing classes. Booty Betlz became a reality upon graduation, and I was soon selling my fabric sash belts to 120 boutiques all over Canada, USA and Japan. It was a total thrill growing my biz and it allowed me to experience and learn so much. I also became a pro at PR, and was able to get my Booty Beltz in numerous magazines, newspapers and on TV.
After a couple years in, I had a new line called Bootyfly Bags that was selling a lot better than my belts. Around this time I was also starting to feel burnt out from wholesaling and wasn’t enjoying my business nearly as much. A fellow artisan asked me if I would be interested in selling some of my old Booty Beltz stock at an outdoor street festival. At first I was…
- Born on April 30
- Joined July 21, 2011