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Esther's Profile

About

My name is Esther Alcala and I’m the designer, maker, photographer and stylist behind enchiladamama aprons. I live in Southern California…and I have a definite thing for enchiladadas...always have.

And aprons, yep, love those too. Vintage designs, gothic, pinup...just about all styles. I’ve spent my life working in a variety of corporate jobs and it's been a goodl life, but there’s something about the solitude and focus required to create that feeds my soul. My particular expression of choice just happens to be aprons.

When I first started this business in late 2011 I was obsessed with new ideas, stayed up late sewing my fool head off, then could hardly sleep with a parade of apron designs dancing around in my head. I was ridiculous! And yet when I look back at myself as I was then I think “how sweet”. Today I continue…

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  • Female
  • Born on March 4
  • Joined June 6, 2011

Favorite materials

Kona Cotton, Polka dots, Alexander Henry fabrics, Robert Kaufman fabrics, Amy Butler Fabrics, Michael Miller fabrics, Colorful and Retro fabrics

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About

My name is Esther Alcala and I’m the designer, maker, photographer and stylist behind enchiladamama aprons. I live in Southern California…and I have a definite thing for enchiladadas...always have.

And aprons, yep, love those too. Vintage designs, gothic, pinup...just about all styles. I’ve spent my life working in a variety of corporate jobs and it's been a goodl life, but there’s something about the solitude and focus required to create that feeds my soul. My particular expression of choice just happens to be aprons.

When I first started this business in late 2011 I was obsessed with new ideas, stayed up late sewing my fool head off, then could hardly sleep with a parade of apron designs dancing around in my head. I was ridiculous! And yet when I look back at myself as I was then I think “how sweet”. Today I continue to get inspiration from the most unlikely places (like a pair of 2 tone shoes or a French hat box), and I find that my shop and styles have evolved into a retro/pinup/rockabilly style. I’m happy with that and I think my aprons reflect this.

etsy has given me the opportunity to start living my dream. I never planned to be a business woman and there have certainly been kinks to work out, not to mention learning how to find balance, but the journey has been exciting and extremely worthwhile. Currently I’m on the verge of leaving the corporate world behind entirely and pursuing my dream full-time. It’s scary, but the fulfillment I get from my little business, the kudos from my customer’s reviews, and the vault of yet-unrealized apron designs in my brain keep cheering me on to take the plunge.

In the meantime – I’m amazed, on a daily basis, to have a connection with people from all over the world. I make an apron from my heart, people see it & buy it - then, Voila! it becomes a part of their home and their world. It’s gratifying. My business is not some soulless corporation and I don’t take my customers for granted. In this day and age - how many people can say this about their work?

I thank you for your business and interest and wish you well.

Esther
(aka: enchiladamama)
Words to live by: I can and I will!

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