Esther's Profile

About

My name is Esther Alcala and I’m the designer, maker, photographer and stylist behind enchiladamama aprons. I live in Southern California…and let me just put it out there - I’m crazy about enchiladas, hence the name for my little biz.

I’ve always worked in corporate & government jobs. They paid the bills but did little to feed my soul. I had always dabbled in sewing so, on a crazy whim, I made my first vintage apron in 2011...and it was a trainwreck. I had spent $25 on something that was pretty much unwearable. But I don't quit easily. I kept at it, studied my competition, invested in quality machines and fabrics, studied my craft , listened to my heart, and damn if I didn't get better.

I then became obsessed with new ideas, stayed up late sewing my fool head off, and could hardly sleep with a parade of apron designs dancing around…

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  • Female
  • Born on March 4
  • Joined June 6, 2011

Favorite materials

Kona Cotton, Polka dots, Alexander Henry fabrics, Robert Kaufman fabrics, Amy Butler Fabrics, Michael Miller fabrics, Colorful and Retro fabrics

Shop

enchiladamama
enchiladamama aprons/hair wraps/cycling...

About

My name is Esther Alcala and I’m the designer, maker, photographer and stylist behind enchiladamama aprons. I live in Southern California…and let me just put it out there - I’m crazy about enchiladas, hence the name for my little biz.

I’ve always worked in corporate & government jobs. They paid the bills but did little to feed my soul. I had always dabbled in sewing so, on a crazy whim, I made my first vintage apron in 2011...and it was a trainwreck. I had spent $25 on something that was pretty much unwearable. But I don't quit easily. I kept at it, studied my competition, invested in quality machines and fabrics, studied my craft , listened to my heart, and damn if I didn't get better.

I then became obsessed with new ideas, stayed up late sewing my fool head off, and could hardly sleep with a parade of apron designs dancing around in my head. I was ridiculous, sweet, but ridiculous. Today I continue to get inspiration in many ways - like from a cute Rockabilly dress, or a movie character, or even a pair of two-tone shoes. My designs have changed and grown, my technique has improved and I’m happy with the fact that I can offer my clients a beautiful top-quality product that I had fun making.

It sounds corny, but etsy has given me the opportunity to start living my dream. I never planned to be a business woman and there have certainly been kinks to work out, not to mention learning how to find balance, but the journey has been exciting and extremely worthwhile. And while I've taken over two years off from my biz here & there, I'm now back in the saddle & ready to commit. Currently I’m on the verge of leaving the corporate world behind entirely and pursuing my dream full-time. It’s scary, but the fulfillment I get from my little biz, the kudos from my customer’s reviews, and the vault of as-yet unrealized apron designs in my brain keep cheering me on to take the plunge.

In the meantime – I’m amazed, on a daily basis, to have a connection with people from all over the world. I make an apron from my heart, people see it & buy it - then, Voila! it becomes a part of their home and their world. It’s gratifying. My biz is not some soulless corporation and I don’t take my customers for granted. In this day and age - how many people can say that about their work?

I thank you for your business and interest and wish you well.

Esther
(aka: enchiladamama)
Words to live by: I can and I will!

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