Our brand was born out of the chase for what's cool. The hunt for the next trend and the hunger for all things new. The eagerness to be the first and the joy of being unique, but also the bitterness of finding out that in this very quest for cool you've become obsolete. Nothing lasts. Memes linger for a while. Fashion is recycled before our eyes.
So for now, let's be accidentally sexy and have fun, because ...isn't the world about to end anyways?!
- Joined September 4, 2011