gerald chen's Profile

About


This life we only focus on one thing - making better clothing designs.
Hi, welcome to our online boutique. We are collective team, all team members are independent designers and dress makers who worked for high fashion brands and want to make something more interesting and fun.

2006 when I was in Bagan, Myanmar, two Parisian girls compliments on my self-made t shirt hoping that they could find such cool things in Paris. 2008 I opened this shop at Etsy to list 5 designs, in 30 seconds, the first vest was sold! Then our story of designing, making and selling on Etsy began. By 2012, we sold more than 35,000 pieces and became one of the best sellers here.

We live in Neverland (our studio) during the day, outside of it, it is a gray boring city (Shanghai), inside of it, there are exotic native orchids,…

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  • Male
  • Born on December 27
  • Joined May 14, 2008

Favorite materials

natural fabrics such as cotton, silk, cotton linen blends, woolen, woolen cashmere blends, especially love traditional textile arts such as hill tribal hand loomed cloth, traditional dyed fabrics and beautiful prints from China and all over the world, currently we have blue cloud polka dotted prints from east China, blue star hill tribe hand loomed patterns from Southern West of China, China peony prints Northern China, Tibetan sister drum motif, little buddha tree fabric India and many many more will be discovered and made into wearable art piece for urban living

Shop

idea2lifestyle
Independent designer and 9 year top Etsy...

About


This life we only focus on one thing - making better clothing designs.
Hi, welcome to our online boutique. We are collective team, all team members are independent designers and dress makers who worked for high fashion brands and want to make something more interesting and fun.

2006 when I was in Bagan, Myanmar, two Parisian girls compliments on my self-made t shirt hoping that they could find such cool things in Paris. 2008 I opened this shop at Etsy to list 5 designs, in 30 seconds, the first vest was sold! Then our story of designing, making and selling on Etsy began. By 2012, we sold more than 35,000 pieces and became one of the best sellers here.

We live in Neverland (our studio) during the day, outside of it, it is a gray boring city (Shanghai), inside of it, there are exotic native orchids, art works from Africa, India, Native America, China, Japan and Korea, guarded by three dogs, . We brainstorm, explore, experiment together to work out things verify our existence. A journey, a book, a show, a movie and interesting person's contact will be our inspiration. We work out new designs every week, if you don't see a new design in some week, that's because we wanted the design more perfect, it takes time.

Our logo is a fading flower, yes, fading flower; Flower fades, it is one of her charming parts.

All fabrics are hand picked from mills or order to dye to guarantee quality and fair price. Designed and handmade by us from scratch. To be featured on Vogue and design for celebrity one day is not our goal, working out timeless stylish designs to let you feel romantic, beautiful, encouraged, cool and elegant is our dream!

Currently our team members are:

Joey(main contact, model and muse; she used to be an accountant, and too cool to be an accountant, lol),

Jeanie and Audrey, shop style advisor and models,

Master Shen (patterning for new designs, he worked for big companies as patterner for more than 30 years, his cutting skill will even let a man look and feel feminine),

Huang (team leader of sewing team and cutting, he has been in this field for more than 15 years; before joining us, he worked for luxury clothing making, of course in Neverland, we don't allow him to use fur and leather again, lol; he has experience to run a factory, and enjoy the freedom and respect when working with us),

Mrs Yu, up to linen, wool and silk design's sewing,

Mrs Chu, full time mother, part time sewer for jersey designs,

Mrs Ding, up to jersey and knits design's sewing,

Mr Zhu, up to hand cut each clothing from scratch,

gerald (leader of biz team, designing, shipping parcels, new fabric sourcing and photo shooting),

gerald's dad(regular fabric ordering, preshrinking and packing parcels), my father is nearly 70 years old, when you receive your clothes, you will see the fabrics, buttons he hand picked for you, look closely and enjoy them, it is god's gift to me to get help from him and work with him

gerald's mum( packing, traditional frogclosure making, buttons, shawls, QC), my mother is nearly 70 years old, if she makes mistake on your order, do let me know, we will do our best to fix

Miss Wu (ironing, hand embroidering, making button holes) ;

Da, part time, up to QC and pack parcels;

Little Dudu ( 10 years' old baby girl Yorkie, good company and inspiration of our team)

Bigger Dudu (12 years' old), Huanghuang ( 8 years' old, in diet so not willing to be taken pics)

Currently Jouey runs the shop and liason with buyers.

We sincerely hope you will like our designs and we will do our best to provide quality pieces and good service (but it is fine if you are not into our designs, they are not for everyone initially).

Thanks for your time:)

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