Melissa Kruse's Profile

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At Naked Beauty we are committed to creating products that are not 80%, not 90%, but 100% safe and toxin free. Along with that we sell our products at an affordable price so that using safe cosmetics doesn’t have to be a luxury.

Naked Beauty Products are all 100% free of any synthetic ingredients. The most sophisticated chemistry in the world happens in the plants we use for health and healing. This is the chemistry that we rely on for making our products not only safe but also healing. The chemistry that we as humans perform only serves to facilitate nature’s chemistry into a usable form.

There has been a recent surge in the use of words like “natural” and “chemicals” in marketing in an attempt to cash in on the expanding market for safe cosmetics. The problem is that the word “natural” is…

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  • Joined April 24, 2009

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About


At Naked Beauty we are committed to creating products that are not 80%, not 90%, but 100% safe and toxin free. Along with that we sell our products at an affordable price so that using safe cosmetics doesn’t have to be a luxury.

Naked Beauty Products are all 100% free of any synthetic ingredients. The most sophisticated chemistry in the world happens in the plants we use for health and healing. This is the chemistry that we rely on for making our products not only safe but also healing. The chemistry that we as humans perform only serves to facilitate nature’s chemistry into a usable form.

There has been a recent surge in the use of words like “natural” and “chemicals” in marketing in an attempt to cash in on the expanding market for safe cosmetics. The problem is that the word “natural” is undefined by the FDA. It is literally meaningless when placed on a label. The word “chemical” is now often used with negative connotation without acknowledging that all of nature is composed of “organic chemistry.” This is why we have chosen to emphasize what isn’t in our products. Some companies pride themselves on being 80%, 90% and even 99% natural. But that often translates to 20%, 10%, and “only” 1% toxic! We guarantee that we use NO synthetic ingredients. This means that when you are smelling lavendar you are actually smelling the oils from the plant, not a synthetic fragrance created in a labratory. When you are putting oils on your skin they are from a tree, not petroleum based. This does not mean that there is no chemistry involved in formulating our products. After all there is no tree that produces lotion and no plant that bears soap in the fall. But for us and the chemists that help produce these products the challenge is maintaining the integrity of natures chemistry rather than trying to replace it. Nature has been the master chemist since the beginning of time and we have no intention of trying to compete, rather, we desire to utilize what nature has produced so that we can all live healthier lives.

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