Sandra Busta's Profile

About

My entrance into the art and design world began at the early age of 5 at my father’s Bay Area art school. It was there that I honed my skills and later transitioned into teaching at 14. For most of my 20’s I taught privately at my father’s school while also having studied graphic and web design in college. I slowly developed a network of private buyers and interested parties and subsequently launched my boutique development and design firm with my husband Peter (www.poletopoleconsulting.com)

As I mentioned earlier I love Etsy because it has opened up a whole new world of really great people to work with. My interactions on this site with clientele have been wonderful - down-to-earth, smart, driven people with fantastic ideas and innovative projects. As an artist accustomed to working one-on-one with students I really thrive in this environment as my clientele tend to be those people who…

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  • Female
  • Joined November 26, 2008

Favorite materials

oil paints, watercolors, acrylics, computer, adobe, macintosh

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sandrabusta
sandrabusta Graphic Design - Logo - Web -...

About

My entrance into the art and design world began at the early age of 5 at my father’s Bay Area art school. It was there that I honed my skills and later transitioned into teaching at 14. For most of my 20’s I taught privately at my father’s school while also having studied graphic and web design in college. I slowly developed a network of private buyers and interested parties and subsequently launched my boutique development and design firm with my husband Peter (www.poletopoleconsulting.com)

As I mentioned earlier I love Etsy because it has opened up a whole new world of really great people to work with. My interactions on this site with clientele have been wonderful - down-to-earth, smart, driven people with fantastic ideas and innovative projects. As an artist accustomed to working one-on-one with students I really thrive in this environment as my clientele tend to be those people who are serious about what they want their designs to communicate and most of all, passionate about their projects.

My Process:

I use the latest versions of professional Adobe software on my Macintosh utilizing vector graphics (guarantees your designs remain crisp and at the best resolution). I also typically will draw and at times paint to arrive at another perspective of the design. During the process I remain in constant contact with you via email and over the phone.

Above all this process is about you and integrating your vision. Creating a comfortable and constructive working relationship is my principal goal.

Myth of Unlimited Revisions:

I am amazed to see some of the designers on Etsy promising concepts like “unlimited revisions.” This is odd in the design world for two reasons:

1) It is physically impossible unless there is a team of designers working on the one project. This is dangerous. Unlimited sounds great but once you bring in more than one designer you lose the creative vision.

2) If your designer promising unlimited revisions is charging you $100 for example, and your revisions are approaching 10-15, imagine what the designer then needs to pay out of that $100 to his/her team. These “designers” are not making much money and if they are not charging competitive rates it is typically because they are not quality designers. Again, like any other industry, you pay for what you get and unlimited revisions is a tricky sales technique that ends up costing you more in the end.

As an artist and a designer (and my client feedback speaks to this) I do not need more than three revisions to deliver a final product. This is because a good designer knows the preliminary questions to ask, has identified the target market, and understands the business philosophy. These concepts are the crux to good design. Unlimited designs = limited knowledge of you and what your design is trying to achieve.

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